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Article Services And Article Marketing Are Still Effective
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Article services can still help you get high search engine rankings. Article marketing is as strong as ever in spite of its detractors. By utilizing Google+ and authorship, your name published as author on your articles will be extremely effective in getting your publications listed on Google.
You should also make sure that you are recognized as being the author of your blog posts and web pages. Simply end each post or page with 'author=your name' and Google will recognize you. You must first get your site recognized by Google and also have a Google+ page. To achieve all of this simply go to Google Webmaster Tools and read the instructions you will find there regarding Google+ and authorship.
Article Marketing, Google Panda and Penguin
That said, let's get back to Article services and article marketing. Article marketing involves writing articles related to your website, or specific pages on that site, and marketing or publishing them on as diverse publications as you can. These include article directories, blogs, ezines and even PDF directories.
The more diverse the publications, the better you will keep Google Panda happy. Penguin is another matter, and this involves factors such as anchor text and landing pages. Any decent article services website should be able to explain the importance of anchor text to you. The day is gone when functional anchor text, such as using the term 'article marketing' as anchor text was preferred.
Google now wants at least 60% or so of your anchor text to be the name of your business. Another 20% or so should be naked URLs (i.e. the web address of your landing page). Regarding landing pages, you must not simply link to your Home Page with every link but spread your links around your website. You should offer diverse landing pages, and the content in which the links appear should relate to the content of that landing page.
Use Article Services Websites to Cut Corners
If you have difficulty understanding this or in writing your own articles, then you can employ an article services site to write them for you. There are many article marketing websites to be found online. Each is able to write high quality articles for you, and them submit them to the various publications should you wish them to do so.
Another aspect of the Google Penguin update is that Google is looking for articles or webpage content of high quality. Poor grammar will henceforth be punished with lost ranking. The same is true of short content. Content and articles should be of around 700 words. Articles of 400 words are no longer ranked highly by Google. This article is an example of web age content of just over 700 words.
The way to create this type of content is to select a landing page - any suitable page on your website will do. Reacquaint yourself with the topic of that page, then write about it. If you cannot write about any specific page on your site, then seek out an article services website that will do it for you - although at a price.
Writing an Article
All you need is a good title for your piece, containing a keyword that will attract interest. You are recommended to carry out some keyword research to find a popular keyword - the free Google keyword tool is good enough for this purpose. Include the keyword of your choice first in the title in the first paragraph and again about 4 or 5 times in the article. A maximum of 0.8% - 1.0% keyword density is good (100 x keyword count/article word count).
Don't believe those seeking 2% - 5%. That is old hat and Google will punish you for it. Then write an introductory paragraph, a few more paragraphs of 3-5 lines each and a final summing up paragraph. Add your name as author if the article is for your own webpage - otherwise don't, because the directory you publish it to will look after authorship for you.
If the article is for publication in an article or PDF directory, add a text and HTML resource that advertises your website, and include the URL (and anchor text in the HTML version). That is fundamentally it. Any good article services website can do this for you. You will benefit from the links and authorship of the article.
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