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Why Is Article Marketing So Effective

By Expert Author: Walter Stewart

In this article I am going to explain why article marketing still continues to be a really effective method for list building purposes.
One of the biggest reasons that article marketing does such a great job of creating qualified subscribers is that it allows your visitor to build a connection with you straight away.
This is very important especially with information marketing because your information products will be produced by you, in your own style and therefore be very similar to your article. If someone likes your article then they are likely to purchase from you at a later date.
Obviously an article only allows you to demonstrate a small amount of knowledge and therefore your email campaign needs to continue to build your credibility and relationship with your subscriber.
Now, when someone clicks to read your article and they read through your content one of two things have happened:
either they realize that you can't deliver the information that they need and will click out of the site or
they recognize that you can indeed give them exactly what they need or you have the ability to answer at least some of their questions.
If the visitor decides that they like what you have written they then have the option to get some more information from you for free.
Therefore you should use your resource box to offer more free content and send your visitor to your squeeze page so that you can build your list.
Assuming that the reader continues through to the very end of your article, they've already bonded with you in some way. They've agreed that you have some useful information in the article and they believe they can get more from you.
So when they read your resource box and clicks through to your squeeze page it means that they have already decided that you can help them further. They have already built up a connection with you.
When they go to your squeeze page they are going there because they been told to go there and download something and they've already begun the process of getting to know you and you have already begun the process a building a relationship with them.
This is one of the great things about article marketing and also other marketing methods that use content. Once people get to your email campaign the relationship has already begun. All you have to do is continue that relationship.

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