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3 Simple Tips For Creating Unique Content
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Do you ever feel like you've run out of writing topics? Article marketing is all about writing unique articles consistently. These articles are a continuous source of useful information that your readers will look forward to every month, but what if you've written so many articles already that you feel like you've said it all? What do you write about when you've taught all you know about your topic?
Sooner or later we all come up against that wall where we think we've exhausted our creativity and are fresh out of inspiration. It's normal to feel like you need to write about something completely different for each article, but did you know that your readers will often need to see the same topic taught in different ways before the thing being taught finally sinks in?
If you've ever thought that because you've written on a certain topic once that you can "mark it off your list" and never write about it again, you're wrong. I'm not talking about writing the same articles repeatedly or reworking content you've already written. Rather, I'm talking about writing totally different articles on the same topic, with the intention of coming up with new and fresh ways of teaching key concepts having to do with your niche.
But how do you do that? How do you write about the same thing in a new way? Here are 3 simple tips for accomplishing that:
Tip #1 - When teaching really difficult topics, it helps to relate the new idea to one that is already familiar to the reader. This is a teaching technique that helps the student (your reader) bridge the gap between what they know and what they don't know.
Tip #2 - One way to relate the topic you're teaching to something the reader is already familiar with is to employ examples and word pictures in your articles.
For example, when teaching people about the role Google plays in sending visitors to a website, I like to liken Google to the yellow pages of a phone book.
In the olden days when a person needed a plumber or restaurant or any other type of business, he would look in the yellow pages of the phone book. The businesses listed first under their category tended to get the most attention, and some businesses even went so far as to change their name so that they could be listed closer to the top. The same with Google--the web pages listed at the top tend to get more visitors than those further down.
Phone books list their entries alphabetically, but Google lists its entries (web pages) differently. It lists the ones that are most likely to satisfy the searcher at the top.
You see how I did this teaching of a potentially confusing concept--I took something the reader is likely already familiar with (the phone book) and related it to something the reader is learning for the first time (about how Google refers visitors to web pages).
Now, considering that there are many things that are already familiar to your readers, you could teach the same thing in many different ways, using different examples and word pictures.
Tip #3: People learn by listening to stories. Is there any way that you can relate the topic you're teaching to a popular movie or book?
For example, one time I was teaching about links and link building, which can be a rather confusing topic for beginners. I had just seen the movie "Cast Away" with Tom Hanks for the dozenth time on television, and it occurred to me that the plot of "Cast Away" could be used to teach about what links are and how they work.
When you take a topic that is unfamiliar (and perhaps intimidating) to a reader and relate it to a story that he already knows and likes, then it's easier for him to learn. You can teach the same topic in different ways by simply relating your topic to different stories that people already know.
Did you know that you need never run out of writing topics? With your limited list of article topics, you can create limitless unique articles by getting creative in the way that you teach and write about your subject matter.
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