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On-page Elements You Need To Take Care Of On Your Auto Dealership Website

By Expert Author: Nate Rodney

Like for any other business, websites help auto dealerships promote their businesses online. Having a website, however, is not just enough. The pages of your auto dealership website should be optimized so that it is simple for both search engines and users to find your website. To make this possible each page on your website should comply with certain parameters. We will discuss these elements in the following paragraphs.

Relevant and specific content
Content is the first and most important on-page element of a website. Make sure that your auto dealership website has meaningful content that helps your audience learn more about your business, products and services you offer, etc.

Since auto dealership websites are e-commerce sites, people actively look for product information. So for all the product pages, make sure that you add content that describes the product and its features, so that it helps visitors to get a clear idea about the product they are looking for.

In addition to the regular product related information, maintain a blog in your auto dealership website. Your blog should speak about industry updates, new vehicle launches, press releases, DIY/how-to guides, tips and advices related to automobiles, reviews of vehicles, comparison between different models, etc., that are really helpful for your target audience.

Also make sure that the content is unique and interesting so that it engages the readers and prompts them to come back to your website whenever they want any automobile related information. This kind of service oriented approach makes you the most dependable source online and slowly that trust builds credibility.

Descriptive title tag
Title tag is the second most important on-page element after content. Title tag is the title given to a web page that describes the content on that page. Title tags appear in three different places: search engine results pages, browsers and external websites. A title tag on a web page gives online users an idea about the page on the search engine result page itself. Make sure the title tag is relevant to the page, optimized with proper keywords, is optimal length and is interesting enough to make it effective.

H1 tags that describe the content
H1 tags are other important on-page elements that describe the content on the page. Usually, the main title in the page is marked as an H1 tag. The other subsequent tags like H2, H3, etc. should be marked to the next most important content on the page. Thus, these tags help search engines know about the content on the page without reading the page entirely.

Right keywords
This element is related to the content on the page. In addition to writing relevant, useful content and marking H1 tags, you need to make sure that your content includes keywords that your target audience is using to find the page.

You first need to know what keywords your target audience is using to find the page. Once you collect the most popular ones, include them in the content so that it becomes easy for the search engines to display your page when a relevant query happens. Also make sure that you are not over-optimizing, as using too many keywords too many times is marked as spam.

Descriptive Meta descriptions
Meta descriptions will not appear on the page itself, but they are important as they get displayed in the search engine result pages after the title and the URL. Meta descriptions are usually short with a maximum of 160 characters. This concise information about the content on the page helps users to select the website relevant to their query. They are likely to click and enter your website when they find the Meta description relevant and interesting.

As they help users in choosing the websites, search engines consider Meta descriptions as important on-page elements. Make sure that all the pages in your website have unique Meta descriptions that specifically talk about the content on the page.

Good URL structure
Having a good URL structure helps visitors know about the relevancy of the page before looking at the content on the page. Good URL structure follows the hierarchy of information on the page so that it becomes easy for the visitors to know the relevancy of the page wherever it is listed, like in search engine results or on other websites. This reduces the bounce rate as the person upfront knows whether to visit the page or not. Lower bounce rate is one of the key search engine ranking factors.

Alt tags for images
Providing alt tags to the images helps search engines know about the image so that they can make the image appear to the relevant query. Note that search engines cannot read images. Unless you provide alt tags that describe the image, search engines will not know about the image. Make sure to include a keyword or two to make the job easy for search engines. Avoid overcrowding image alt tags with keywords, which will likely make it look like spam.

Taking care of these on-page elements helps your audience to reach your auto dealership website quite easily.

Search Optics Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics’ automotive digital marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in car dealer marketing and automotive SEO services.

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