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Infusionsoft Is The Best Marketing Automation Tool For Small Businesses

By Author: Stam Bett
Total Articles: 452

Infusionsoft is an incredibly popular, all-in-one marketing solution designed primary for small businesses so they can generate more leads, generate repeated sales and generate more income without increasing their labor costs. This software combines customer relationship management (CRM), email marketing and an e-commerce suite to help you achieve these goals, although you may find the software is a bit intimidating and confusing at first. If you're having trouble, you may want to consider hiring an Infusionsoft expert to help you reach your goals.

One of the most important aspects of Infusionsoft is its contact management system, which helps you store information in a secure database to build relationships with customers and prospects. Infusionsoft allows you to access and analyze customer information to improve both your marketing efforts and improve customer communication.

Their unique Email Deliverability Assurance program also ensures your emails bypass spam and junk mail filters to go right into your recipient's email box. If your email marketing strategy has been falling short of your goals, this could be a big reason. You can consult with an Infusionsoft help technician to help you unlock this ability and maximize it. Infusionsoft even includes calendar and task capabilities to help you manage your projects effectively. While this is a powerful and important tool, you may want to leave these mundane and time-consuming tasks to an Infusionsoft virtual assistant, who will oversee all of your marketing efforts for you.

Once you import a list to Infusionsoft, you can use this software to execute voice broadcasts and emails, and extract lists for direct mail, call center and even external vendors. Their CRM features allow you to oversee your telemarketing efforts as well, while the email builder includes a complete range of features, including double opt-in procedures, a three strikes policy to remove violators and close monitoring of your results. These are all tasks, by the way, that may be completed by an Infusionsoft virtual assistant to free up your time.

Perhaps the most impressive feature of this software is adaptation. You can set up various levels of activities that follow any action a prospect takes, such as submitting a form, and these activities may include sending the lead to a salesperson, tagging their information for submission or assigning them a sequence of follow-up emails. Setting this up is one of the most important, though tricky, aspects of Infusionsoft, so consult with an Infusionsoft expert to help you implement these features.

You can link each answer a prospect provides on a form to a unique follow-up sequence, and then put filters in place to determine if further actions occur. These subsequent actions may automatically remove a lead or customer from the existing sequence and place them into a new one. What leads and customers do will determine what Infusionsoft does, and this is where the software really shines. With a bit of Infusionsoft help, you will get this part down and unlock excellent lead and customer treatment for long-lasting relationships and better lead conversion.

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