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Important Things To Consider When Designing A Real Estate Website

By Expert Author: Alicia Campbell

A real estate website design should create a positive impact to its consumers. This article will inform you on the factors that you must consider when designing your own real estate website.

Every website has a purpose. Without a clear and well-defined purpose no website can pull the web browsing crowd towards itself. The purpose of a real estate website is to make the property listings easily accessible to the buyers and generating interest among people for taking the help of the website to find them a new home. Real estate involves substantial amounts of money and people are generally very cautious and skeptical while browsing the real estate website.

Professional yet simple design

The first thing, which you have to plan carefully, is the design of the website. Make sure that the layout of the real estate website is impressive but at the same time, it should be simple. A clean and professional website will help clients find out the type of properties they are looking for easily and be able to choose a property easily from the hundreds of listings available. If the clients cannot reach the necessary information within a few minutes, they would leave your website. Flashy graphics will create a bad impression. Use muted colors and a basic smart and simple structure for your real estate website.

Search engine rankings

You have to design the real estate website in such a way that it ranks high on the leading search engines like Google, Yahoo and Bing. For this, you need to use various SEO techniques. Among many different SEO strategies, the use of keywords in good written and visual content works really well. Do thorough research regarding keywords. Long tail keywords bring clients who are looking for a particular type of property to your website. Such clients are more serious about purchasing real estate and there is a higher chance of conversion. The content of your website should be well written and easily understandable. Do not use the keywords just to get a higher ranking. Use them on the basis of relevance.

Make a detailed property listing

Your clients will not trust you if they do not get to see some real properties that you are dealing with. Property listings make you trustworthy and also help your clients access the information they are seeking easily. You will also have to keep on updating the property listing and remove the ones that have been sold from the lists.

Stay available

Another vital aspect that your real estate website design should include is a page with contact details. You can ask your visitors to leave their contact details like cell phone number and e-mail address so that the website can send them alerts regarding convenient properties. Keeping in touch with your clients is necessary. A query box at the contact page can help the clients leave a comment or query for you. Make sure the queries, phone calls and e-mails of clients are answered properly and quickly. Good customer service helps you build trust with your customers.


In short, Realty websites need to be reliable. You would need a website provider that has the knowledge and expertise on what is needed in a real estate website. Intagent.com has been known to be all these and they have built and developed their website to cater to the real estate industry. They are updated with the latest trends in the real estate website market and will help you produce an effective site.

Author of the article recommends Intagent to real estate professionals looking for an industry expert to help them in taking the estate business online.

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