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Web Content Writing And Article Marketing

By Expert Author: Roy Rivera

Web content writing is essential in order to offer your potential customers something to read on your website. Article marketing can be used to advertise your website and the web content on any specific web page on your site. So, in one case you provide your visitors with a service, and with the other you advertise that service. That is article marketing at its best!
You Have a Website: What Next?
You have a website. You want to sell something, offer information or provide a service. What next? The most important first step is to generate some web pages. These pages should offer visitors solid information on the product or service you are promoting. It is essential to your success that you can show them that you are an expert in your field. If not, why should they bother staying on your site?
You must also show that you are reasonably literate in their language. Your nationality is irrelevant: people like to be on a website that is not only in their language, but that also shows that you are fluent in their language. So do not make terrible errors in grammar or in word usage or they will immediately leave.
Benefits of Good Web Content Writing
Many people spend lots of money on programs and systems to help them make money, yet neglect the one thing needed to retain interest in their websites. The standard of web content writing is abominable on many websites, and they wonder why they are not making money! It's like paying lots of money for a prominent mall store, advertising it in gibberish and staffing it with people that know nothing about the product they are selling.
The salespersons on you website are your words. You must write in a way that will persuade people that you can give them what they need. Not in the same way that a sales page would do, but by proving to them you know a lot about your subject.
Prove that you are an authority on this subject and your products or services are ideal for their needs. People buy from those they can trust - and those they believe know what they are talking about.
Good web content writing can do that for you - but not only that! It can also attract search engines. Google publishes well written content higher than poorly written content: its LSI algorithm and Penguin algorithm update makes sure of that! Gone are the days when badly written, repetitive content gets a high ranking position.
Article Marketing and Content Writing
Article marketing is the skill of making best use of written articles on your niche to show others you are an expert in your niche, and also to advertise your web pages on Google and other search engines. This is not something a beginner can do well - millions of failures have proved that. It is, however, an important aspect of internet marketing and online advertising.
Badly written content does not do well in article marketing, and article directories have become more particular in recent years regarding the quality of writing they will accept for publication. Amateurs no longer hack it, and professional writing is becoming the order of the day.
Short Keywords are Important
Sure, people still try to write their own content and their own advertising material, but the poorly written examples are no longer to be found ranked in high listing positions on Google. At least not for popularly used search terms! The long tail keyword argument does not hold water - they are historical and unlikely to find significant use again.
You need good listings for popular 1-3 word search terms if you are to make any significant amounts of money online. Good, professional web content writing can achieve that, particularly if associated with professionally executed article marketing techniques.


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