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Why Article Marketing Still Works

By Expert Author: Philip Allen

For some people, article marketing is a touchy subject. There are many theories about how article marketing should be done online, and a lot of people have said that article marketing is dead. I still use articles in my business each and everyday, and I can honestly tell you that article marketing is NOT dead.
Many people refer to the article directories to determine the popularity and effectiveness of article marketing, but I think this is a misguided attempt at gauging the effectiveness of a strategy. You should look at how articles are giving you traffic, giving you backlinks, and helping you to become an authority figure in your niche. This is very effective.
I still submit to the article directories all the time - and I still get good results from it. I'm confident if you submitted a lot of articles to the article directories, you would get good results from it also. I've read somewhere that it takes around 2,000 articles on a high quality article directory to see some good results from it.
I'm not sure about the efficiency of this statement, but I will be the first one to tell you that you need a lot of articles to be written if you want to make a big impact on your article marketing efforts. Now you shouldn't let quantity over-power quality. Submitting high quality articles is still the most important things that you need to do if you want to make this form of marketing work.
And along with submitting your articles to the article directories... you should also write content for your own website. You don't have to hire a freelance writer to do your writing for you. Start off with 1 article, that is 500 words long... then eventually scale this up by writing 5, 500-word articles each and everyday. With free marketing, you have to put your efforts on overdrive.
If you feel like 5, 500 word articles is a little excessive, I hear your argument. But you have the chance to knockout 5 years worth of article marketing all within 1 year of writing 5 articles per day. You want speed right? Well, with this logic, this is some great speed - plus your credibility in your niche will definitely increase.
Don't overlook the power of articles in your business. It's something that you can use to take your business to the next level, and it's something that you can use to propel your efforts pass your competitors. Because I assure you that your competitors are hardly using article marketing in their business.
Now to get the most effect from your efforts, you will want to combine your article marketing efforts with paid advertising. With paid advertising, you can see results quickly, and you'll gain the confidence in your business that you're looking for. This is something that is very important - especially if you want to make huge sums of money online.
Article marketing is a very effective method of promoting your website, and I highly advise that you take it seriously and employ this method of marketing. You won't be disappointed, and the more articles you write, the better.
Good luck with your article marketing efforts today.

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