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What Should Be Included In An Article Marketing Course

By Author: Philip Johnson
Total Articles: 38

Are you looking to create your own course on article marketing? If so, then I can't knock that - especially if your information is extremely effectively. But before you write up your book, there are some aspects that you will want to include in the selling of your book. And that's what I want to share with you today.
In this lesson, we'll take a look at the minor things that you will need to have if you want to have a successful launch of your article marketing course. You don't have to hype things up about your course... if you simply state the features and benefits of your course, and demonstrate that it has exceptional value... you should be able to sell your course easily. Here's the first tip for selling your article marketing course online:
1) Have a money back guarantee
With a money back guarantee, you're "shifting the risk" from your prospects' shoulders... and placing them onto YOURS. You never want to put a prospect in a place where they have to feel skeptical or protected about buying from you. And you should feel confident about offering a money back guarantee... it means that you are 100% sure that your customer will love your product.
Don't promote anything without a money back guarantee. Try offering a guarantee of around 60 days. This is more than enough time for someone to read your book, test out your strategies, and see if you're a good author and expert in your niche. So keep this in mind. Here's something else you will want to include:
2) Easy instructions
You should give your buyers' step-by-step instructions about how to carryout the strategies in your course. Part of your article marketing course should include, images, screenshots, and even videos. Now obviously you will want to create the manual in PDF format, but adding these things will only help to sell your offer.
With the right resources and tools and support, I'm confident that you can offer step-by-step instructions for your buyers. The last thing you want is to sell a course, only to have it refunded because the information wasn't clear and concise. This is very important. Here's another aspect your article marketing course should contain:
3) How to write good articles
Your buyers need to know the important of not just writing articles just to write them, but also how to write high quality articles that gets people talking about you (in a good way). Show them the dynamics of a good article, and how they can emulate and create the same kind of article also.
When it comes to article writing, quality is key. Don't write for the search engines, write for your reader. If you keep this focus in mind, I'm sure you will do well with your book, and I'm sure you will get the sales and profits that you are looking for. It really is easy.
Take these 3 tips for developing your article marketing course and put them into action today.
Good luck with creating your article marketing course.


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