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The Most Effective Article Marketing

By Expert Author: Harold Wilson

Let's face it. Article marketing has got a black eye recently. How can it not when many spammers spun to a thousand article sites on a daily basis. In fact, they don't really care because they don't even see it. Why? They use software which is completely automated. They only look at the links that were generated and they don't care about the article site owners, the owner of the link that is being blasted, which is their marketing client. They obviously don't care about the people who will read the articles. As a result, the Internet is filled with articles that don't make sense and are filled with spelling and grammar issues and misinformation. It is truly a mess. That is why it is really important that if you want to use article marketing effectively, you have to do it right. Follow these tips to do article marketing the proper way.
Effective article marketing is all about targeting. There are many article directories that have different audiences. Article spammers' main goal is to get as many different articles to as many different websites as possible. They don't care about targeting, audience preferences and needs. If you want to do article marketing effectively and unleash its power that targeted traffic will buy from you, then you need to pay careful attention to the audiences that these article websites cater to. you have to wrap your mind around the concept that these article directory sites have a reason for existence other than to build backlinks to your sites. You have to focus on that. These sites exist to provide content for their target audiences. They want to give them value. The earlier you appreciate this and change your behavior to cater for this, the more successful you will be.

Article sites are made for syndication. Believe it or not, many people who visit article sites are looking for quality materials that they can publish to their email list, their own blogs or websites. Sure you might roll your eyes and wonder about this because of Google Panda Update. Still, people do publish materials that are published in other article sites as they are. Your job is to make sure that you have publication worthy materials that you are publishing on article sites. This means that they must address real needs and must be well-written.

Write to get clicked. Many people write articles just for keyword purposes. This is wrong because the days of article-based SEO are ending. I can't say it enough. Those days of spam-based marketing are over. Google is getting smarter by the second. Stuff that used to work five years ago is not going to work now. One of the old stand-bys in SEO link building is article marketing. It is not going to work at all soon enough. So you have to write articles in such a way that they would actually be useful to the readers. This means that the link that you placed in the article will actually be clicked. So focus on their needs, make sure it is well-written, engage their emotions and produce a content that is an asset to the Internet instead of a liability.

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