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Unleash The Potential Of Marketing & Advertising ToolsBy Expert Author: Web Windows
If you wish to launch a new product or promote your company then you need to plan and think a lot. You need to hire service providers who can chalk out a marketing-advertising plan which will comprise various strategies which can be employed to create the maximum impact. The advertising & marketing promotions intend to grab the attention of the targeted audience towards the company which is usually about an old or a new product and services. If it is a start up, then the promotional campaigns should be all the more aggressive and well thought out. It has been seen this advertising & marketing plan is generally planned out by the company’s marketing and PR departments, but if it is a smaller business then they generally outsource the task to some outside agency. These days even the huge industrial and corporate houses have started to outsource the campaign related tasks to these outside agencies. The reason for this is the growing number of demands from these marketing & advertising professionals in a corporate set-up, which has mammoth projects and has a global presence.
These outsourced advertising and marketing campaigns are handled by their dedicated and knowledgeable task force which is aware of the nitty-gritty of the job. They are well qualified and experienced enough to manage the whole show on their own. They will first of all study your requirements, company’s target audience, the products and services that your offer, so that they can develop an appropriate advertising and marketing plan to maximize your business turnover. They utilize the oldest and best form of advertising that is the newspaper display advertising. This form is used by corporate who have a huge budget. These ads come out in various pages and columns in high resolution of colours or black-white for mass appeal and visibility. This form of advertising has one drawback that is the viewers views cannot be gauged immediately. You have to wait till they act, which cannot be assessed that easily. The assessment of the advertising and marketing campaign needs to be done, so that we get to know whether we are on the right track or not.
The online advertising is the latest tool in the hand of these advertising agencies, which can be utilized with a great impact, if it is well planned and executed. They utilize the internet for delivering the message of the promotional campaign to the potential consumers. It includes email marketing, search engine optimization methods, social media marketing, web banner advertising and mobile advertising. These agencies will try their best to reach the right person at the right time with the right message, which will lead to action on their part. These campaigns basically focus on the marketing and advertising theory called the AIDAS which stands for Attention, Interest, Desire, Action and Satisfaction. First is to grab the attention of the potential customers, then evoke interest in them through the message, which should hit the bulls eye, the interest would lead to a desire in them for purchasing, ultimately lead to action on their part and the after sales satisfaction feedback from them. These agencies often employ the copy writers who are well qualified to plan any campaign. Social media sites have gained great significance recently, which provides a great platform for the advertisers, who can influence the public by their effective messages for the branding of products and services.
These days it is expected that all the corporate businesses have a Social Media representative, so that it can act as a direct interface between the potential clients and the company. This enables to understand the mind of the buyers better, as you get instant feedback for a particular promotional campaign. It helps to assess the impact of the campaign and make timely amends.
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