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Why Leave Corporate Video Production To The Pros?

By Expert Author: Stam Bett

Video marketing is the way of the future. Thanks to faster Internet connections today, as well as platforms designed to help businesses save money while hosting their own videos, video isn't just more accessible to online users, it's also preferred. According to comScore, over 45% of Internet users will watch at least one video online a month, and the average user is exposed to about 32 videos per month. 100 million online users watch video online every day, and the average user also spends over 16 minutes watching video ads every month.

If you're not using corporate video production, you're certainly missing a big opportunity. Studies continue to find that video is a great way to help capture the attention of viewers, while businesses of all sizes find a unique way to use video in their advertising strategy.

Unfortunately, too many small business owners make the mistake of attempting to make their own videos, which often leads to poor results. Here's a look at some reasons it's best to leave the production to a professional Miami video production firm.

Video production requires expertise for great results, just like speaking or writing. Most consumers are used to professional corporate video production, just as they see on television and online. Most will turn away from videos that appear unprofessional. Often times, the most important elements are often the subtle ones, such as proper lighting, and it can be next to impossible for an amateur to incorporate these elements successfully. After all, it takes years to become proficient in corporate video production, so turn to the people with the experience.

Miami video production can also be viewed as an investment, as a professional video can serve a company for years. While the cost for hiring video production in Miami will be higher than many business owners want to spend, this is not a short-term service. Videos can be used as an introduction on a website for years, welcoming new visitors and engaging them to stay and learn more.

Hiring a professional for corporate video production also saves time, as most people underestimate just how much time goes into this endeavor. Every hour you spend producing your own video could have been spent performing a more important task at which you are an expert.

Miami video production experts also want to help their clients get the best video possible, so they will give you insightful advice about the best way to leverage this power. This consulting can be incredibly beneficial, and even make the difference between an ad that does not generate revenue and one that generates revenue on an on-going basis.

Finally, hiring video production in Miami also gives you insight into ideas for new videos that will help your company in the future, allowing you to become more competitive in your field and discovering new ways to take advantage of video's growing influence.

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