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Watch Out For These Fallacies Before Hiring A Search Engine Optimization Company

By Expert Author: Josi Maran

Several myths or misconceptions surround the world of SEO. Even, some of the agencies providing the service fall prey to such fallacies. As far as a search engine optimization company is concerned, it is responsible for improving the online visibility of website owners. However, there are certain myths that need to be unveiled. Unscrupulous service providers often exploit companies taking advantage of these myths. No, not all agencies are the same, but there are some out there. Thatís why itís important that clients are educated.

Top Ranks Once Achieved Will Not Plummet

Every website owner wants to stay at the top of the search engine results pages (SERPs), and wouldnít like to lose grip. Online marketing is extremely competitive and requires regular monitoring and maintenance. This is the reason you are at the top of the SERPs in the first place. However, this does not mean that your web page ranking will not plummet in the future.

So, in order to have a staggering online presence, you need to retain your position. A professional search engine optimization service will do meticulous keyword research, monitor visitor activities, implement white hat SEO strategies, and run analytics tool to stay atop.

Ranks Can be Achieved in a Couple of Weeks!

Service providers that claim that your website will be within the first 10 listings in the SERPs and that too within 2-3 weeks generally employ unrealistic sales strategies. There are online business owners who believe in such myths and end up investing their hard earned dollars. Therefore, if a firm promises that it will give you ranking within a very limited period of time, stay away from such providers. Thatís because getting ranks within two weeks is impossible. The process of SEO is gradual and happens with time.

More Link Building Means Higher SERP Ranks

Itís true that link building is an effectual strategy of getting increased traffic. Then, that does not imply all inbound links that point to your site will earn you high page ranking. Google crawlers are smart enough to detect whether the links are pertinent to your niche business or not. Google spiders can differentiate between poor and quality content. If the links are built out of spammed content, or from unrelated sites, you will lose rank drastically.

All SEO Agencies Offering Services at Throwaway Prices are Great

Optimizing websites to get business is a challenging task and require quality products and tools. It also needs specialized and experienced resources having profound knowledge concerning on-page, off-page optimization, and keyword usage. And, all of this cannot come at throwaway prices. Therefore, beware of any search engine optimization company that promises to offer comprehensive services at unbelievable prices. Such services will not give you long-term results.

Increased Traffic Means More Sales

It is still believed that improved traffic will bring in more sales. No, it is not that simple. It means the possibility of sales, but you need to have quality products or services to convince customers in buying them.

Are you aware of any other myths? Please share your comments.

Josi Maran is a digital marketing expert and possesses ample knowledge in ethical search engine marketing. †As a techie, she enjoys sharing her valuable knowledge with her readers. Continue reading if you are really interested to learn about search engine optimization company, SEO keywords and search engine optimization services.

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