123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Marketing >> View Article

What Is Self-service Advertising?

By Expert Author: Michael David Wilson

Finding advertisers to place ads on your website can be a full-time job all by itself. It can be costly to hire and maintain a dedicated ad sales team. This is why the self-service model can be very effective. It makes the whole process convenient for you and for your advertisers so that you do not have to micro-manage or search around for advertisers on your own. The advertisers can literally serve themselves once your self-service advertising program is set up properly. As a bonus, you do not have to offer all of your ad space to self-service ads. You can have both self-service advertising and an ad sales team for larger and more complex contracts.

How does it work?
Basically, you first set up a media kit, and then you can add an “Advertise with us” link on your website. This link will point to an ad server with self-service advertising features. The media kit will present all information about your offer to potential advertisers. This often include ad rates, audience demographics and the locations that you have available on your website such as which pages and where on the page the ads will appear, and so on. It can also include ad metrics, as well as an easy form for advertisers to create their ads. Many self-service ad servers even have an ad creation wizard so that any potential advertiser can create an effective ad via the wizard. There are also many ad targeting options that give advertisers even more control of their ad campaigns. They can have their ads display only in certain situations or locations that will increase the likelihood of the ad being clicked on by an interested viewer. All these features are designed so that a new ad order can begin serving without any unwanted delay. To get started, the advertiser signs up for an account and begins the ad order process. All of the advertiser's contact details and login information is managed by the ad server.

Generally, invoices are generated automatically by the ad server for any new self-service advertising order. The invoice needs to include the advertiser's contact and billing details. This way, multiple advertisers can sign up and place orders simultaneously without you worrying about data mixup. It also helps to automate payment by including a payment button or payment instructions on each invoice. The ad management system often includes an invoice management area so that you can see which invoices are paid and which invoices are pending so you can follow up with the advertiser to collect the ad payment.

Once the ad order is paid and the ad is submitted, the website owner can see incoming ads and check if they are acceptable, and either approve or reject them. So this means with a single button, a publisher can go down the list of incoming ads and approve them for circulation on the website. A rejected ad will require further adjustments from the advertiser.

Should I offer self-service advertising on my website?
Many website owners find the self-service approach to be one of the most efficient and easiest ways to sell advertising. Once the first ad is set up and running, you can continue building a mutually beneficial business relationship with your advertisers over time. Self-service advertising provides publishers with a solid income stream to support the operations of their websites, while at the same time letting advertisers take control of their own ads.

AdSpeed Ad Server is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. Driven by the changing needs, this Adserver continues to develop more innovative features and to offer a wide-range of advertising services.

Total Views: 82Word Count: 618See All articles From Author

Marketing Articles

1. Cover Every Industry Vertical And Reach High-level Decision Makers With Alpha Software Users List
Author: Jardon Smith

2. Why Marketplace Model Is Creating A Buzz In Ecommerce World?
Author: Knowband

3. Why Should One Install An Interactive Touch Screen Kiosk?
Author: Raza Khan

4. A Strong, Consistent Brand, Build Up Over Time, Is The Best Guarantee Of Future Earnings
Author: optimist

5. Boost Your E-commerce Business Trough Email Marketing
Author: Monika Dugal

6. Stove And Water Filter Parts Best Deals This 2017!!!
Author: Ring Hot Water

7. How To Get More Leads For Hvac Services
Author: nevengreg

8. 5 Ways To Provide Great Exposure For Your Content
Author: Peit Morey

9. Promote Live Events Using Sms Marketing
Author: sonimittal

10. 3d Lettering : Signage Letters And Logos Focus On Absolute Quality
Author: Mike Layman

11. How Can Cloud Computing Benefit A Company?
Author: opal

12. Improve Your Marketing With The Help Of Bulk Sms
Author: Christina James

13. Advertise With Us
Author: CashurDrive

14. Choose Bulk Sms Services For Your Business
Author: Naveen Karma

15. Personal Injury – Tips To Generate Attorney Leads
Author: barakallen


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: