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The Ins And Outs Of Good Web Writing

By Expert Author: Juan Johnson

People surfing the web in search of information, advice, entertainment, or products to buy have notoriously short attention spans - approximately five seconds according to studies. If you can't grab someone's attention within that span of time, you can bet they're going to click away from your site and explore one of the many other choices a simple web search puts at his fingertips. Here's how to make sure that doesn't happen to you!
Make sure your content is concise and to the point.
When you're online looking for advice on how to fight aging, you don't want to wind up stuck reading a long, boring analogy involving a neighbor's poor childcare skills. You just want to know how to fight aging and that's it! Although some of your stories and metaphors may seem interesting to you, it's important to realize that they can make your web writing boring and tedious for your readers. They don't know you personally, so they're unlikely to be interested... especially if they're new to your site.
Post content that's "skim friendly".
Before a given reader tucks into an article properly, they're most likely going to skim it first to see if it's what they're looking for. Once they do start reading, they're probably only going to read the bits that interest them. For that reason, it helps immensely to format your web writing accordingly. Write short paragraphs and concise sentences that are easier for your readers to digest. Break the article in its entirety up into smaller, chewable pieces with subtitles and lists. Your readers will thank you for it!
Include links in your text.
Not only do links help make a given article easier to scan thanks to the way they stand out from the rest of the text, but they're excellent for SEO purposes as well. Link relevant on-site articles to each other in order to help your readers find more of your content that might be of interest to them. Add more links to high quality outside sources to further help your readers locate information that may be of use to them. Any and all of these things helps to improve the credibility of your web writing and your site in the eyes of the search engines when done consistently.
Thoroughly proofread your content.
Nothing loses you the respect of your valued readers more promptly than grammatical mistakes, spelling errors, or otherwise sloppy writing. Many people feel that web writing full of errors is indicative of a business writer or webmaster who isn't really interested in quality, making them less likely to buy your products or trust your site as an authority. Make sure you proofread each of your posts thoroughly for such mistakes and correct them promptly.
Hire on professionals as needed.
Sooner or later, every growing website, business, or blog becomes something bigger than its creator can handle all on their own. That's when it's nice to know there is a wealth of excellent, experienced professional writers specializing in web writing and more that are capable of helping you for affordable prices. Look into working the services of a crack-shot writing team into your budget. They can help you with ad copy, blogging, backlink articles, ebooks, and more.


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