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Content Writing Increasing Your Website's Visibility
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What's content, you wonder?
It's the one constant across all self-help lists for new Websites - create content, quality content. What does the Internet mean?
Content is information and experiences shared by the writer and presented to the reader. On a Website or a blog, this means well-written, well-documented, and well-illustrated articles and posts. Content varies from site to site - it can be a video, a slideshow, a tutorial, a short story, a link up, and so on. As long as it is meaningful and incites reaction and/or discussion, you have content.
Why is good content important?
Content is important for the "people-side" of your Website. You're luring people in to stay a little bit longer by publishing meaningful articles. You're encouraging them to trust you and your site enough to take a look around. The longer a visitor stays on your page, the more likely they are to return, to subscribe, or to refer others. In a world where information is literally at your fingertips and attention spans last shorter than load times, engaging the reader with good content is imperative for them to return. You're basically selling your site, post by post, to your reader. Keep it interesting!
Content is also important to the "Internet-side" of your Website. By packing your post or article with keywords, easily typed into search engines and help bars, you increase your blog's visibility on the Internet. Instead of relying on word of mouth or actively promoting your blog, why not let your blog do the work for you? By writing content with meaning and value, you increase the chances of your articles, and thus your Website, being seen by a larger audience. Hello, page views!
How it helps you!
If this seems like a lot of work, you're not far off. Some people have made entire jobs out of learning, creating, and maintaining a Web page, especially given that the Internet changes daily. New search algorithms are released, new trends are uncovered, and the Internet zeitgeist moves on. How do you stay on top of a business that cooks nonstop with a few million chefs in the kitchen?
This is where content writing comes in. Content writers offer their services to Websites and blogs in an effort to flesh out pages with quality (not quantity!).
Professional content writers are skilled at grabbing the reader's attention and keeping the barrage of information both easily readable and relatable. With consistent, professional-looking and -sounding articles, your Webpage has greater visibility to its potential and current audience. Content writers should be flexible, prompt, well written, and skilled in presenting concise and interesting information.
Content writing takes into account social media usage (Tweet this! Like that!), search engines (packing posts with keywords and phrases), and viewership by writing thought-provoking posts for the everyday Internet surfer. To get your Website off the ground and onto the front page you need to get people interested in what you have to write - so write well, rather than often!
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