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Marketing Strategy That Pays Back Its CostBy Expert Author: Andy Herwitz
These employees not only get a raise in the pay but also certain perks that are much coveted; incentive travel is one of such perks that is welcome for almost all employees. Sometimes this incentive travel is linked to sales figures or to the quantity and quality of business that has been brought in because of the efforts of that particular employee. The kind of incentive travel and its value in terms of money and the prestige it carries depends on the official rank of the employee and the agreement that he or she has signed with the company.
Sometimes group incentive travel is given to a whole group whose combined efforts is laudable and is appreciated in this way. Sometimes incentive travel is linked with an official marketing meeting that is planned in another city. If the city is Chicago, a meeting planning Chicago company is called in to organize the meeting and also the incentive travel of the group. The event management company that has been entrusted with the job has the complete job of meeting planning in Chicago as well the incentive travel of the group and has to work within the constraints of the budget specified by the company. The type of hotels that can be booked, the class of travel, the kind of restaurants that can be used for their meals, the kind of entertainment and sight-seeing options all depend upon the level or rank of the employee.
In some marketing programs, the distributors and vendors get incentive travel as a bonus over the commission that they receive for meeting the targets set by the company to sell their products. These types of programs also have marketing and sales meetings at the beginning or end of the tour. Meeting planning Chicago companies can plan and arrange for such meetings and the ensuing incentive tours. These meetings and the incentives in the form of travel create a very positive impression on the vendors and they are spurred to better themselves in the following financial quarter.
A well managed corporate event whether it is a marketing meeting of vendors or incentives in the form of travel given to them helps the company to progress further and only at a minimum cost.
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