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The Advantages Of Managing Frozen Yogurt Franchises

By Expert Author: Joseph Carr

Since frozen yogurt is one of the most popular and fastest-growing categories in the dessert industry, investing in a franchising opportunity is definitely a profitable venture. Health-conscious customers love frozen yogurt, whether its soft-serve, hand-scooped, or made into a smoothie. People will surely flock to your store and queue for this guilt-free, low-calorie dessert. In fact, here are some of the advantages of running popular frozen yogurt franchises.

Branding

Branding, or the creation of a unique product name and image in the consumer's mind through consistent campaigns, is a surefire way of gaining and maintaining market share and loyal followers. Frozen yogurt franchisees have the full advantage of getting a recognized yogurt brand that the franchisors or “corporate headquarters” have worked long and hard to establish. Plus, for a low start-up fee, a franchise presents a reduced risk of failure, especially for first-time business owners.

Advertising

Advertising is a multi-billion dollar industry. Companies invest in it so much because they know its rewards. It allows them to differentiate themselves from their competitors, highlight unique selling points, and improve the value of their products. By having a frozen yogurt franchise, you will receive the huge benefit of having advertising campaigns that could span the whole country. Regardless of prime location, customers will enter your store because they are familiar with the franchise.

Reputation

Aside from branding and franchising, a frozen yogurt franchisee will enjoy the protected reputation of the franchisor. Many frozen yogurt franchisors have a built-in umbrella of legal protection to take care of issues such as accidents and lawsuits. Some ensure the quality of their franchisee's products by regularly monitoring them and providing continual education on compliance. They believe that anything a franchisee does reflects on the company as a whole.

Support

Last but not the least, by having a frozen yogurt franchise, you will receive tremendous support from the franchisor, wherein they usually provide extensive training seminars for franchisees and their employees as well. Also, ongoing support and special alerts are always available to keep franchisees updated on market trends.
There is a bright future for profitable frozen yogurt franchise opportunities. Shop around to help you decide which franchising company you want to do business with. If you want to read more on the frozen yogurt industry, visit franchisehelp.com/industry-reports/frozen-yogurt-industry-report.

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