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If You See Only Yellow Mark Dawson Owner Of Contractor MarketingBy Expert Author: Lee Fisher
In today's world many things have changed that we can't avoid. As a general contractor, back in the day, I used only paper back in the day when I first started and yes, yellow was its name. Oh it was the dark ages as some still think but marketing your company back then was nothing like marketing today in the construction world. If I could only do today what I couldn’t do back then I would have been rich and I mean rich!
There is nothing wrong with reading the LA Times on Sunday morning, yes and there's nothing wrong with having a huge eighty-five ton yellow paged book hanging around but the world is clicking to buy on their mobile from remote areas all over the planet. Oh it's easy to avoid the obvious as a general contractor if you're stuck in the same o construction industry and you have no other place to go, maybe you need to retool your thinking. I'm not trying to persuade or convince just to enlighten and motivate. An old dog with a new caller is a good thing in the current times we live in. It doesn't matter if you're a doctor or attorney or even a contractor without a nail gun. We all live in the digital domain whether we like it or not!
Yellow always reminds me of lemonade stands that equates to little kids looking for mere chump change if you know what I mean? It's also a term we use on the road as a caution sign so if that reflects how we as professionals in the construction universe should handle our marketing to the residential or commercial markets maybe, just maybe, this is the light we all need to see.
Yellow Pages or the good o-yellow book or any book form of advertisement’s still runs rampant in our dire-need-to-get-mail-society. It's true that 20% of the residential market will respond to a coupon or some flyer advertisement versus a 3.1% for other modes of marketing. But it's also tough to think that an iPhone is as common as a 16 penny nail. If times are changing I would recommend changing with the times because it's all about money, it's all about profit and it's all about being current to attract your local market.
So if you see yellow as your only means of expression please slow down and step back and be more objective. It's easy to be subjective when you’re so deeply involved deeply in Construction. You get over your head and can lose sight of anything that seems or appears plausible. Sink or swim was my common-rule of thought I couldn't avoid, no matter how I approached the game. It went from Monday to Friday hoping I would find some loophole or some gold it the end of that rainbow but it never came. But I see now some absolutes that work if you wanting to grow your business for the future. As the owner of Contractor Marketing, I know what works especially since I can relate with contractors because I was one. I'm here for you, the contractor, if you still see only yellow or some yellow brick road?
For more information about Construction Marketing , please visit: http://www.contractormarketing.us
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