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Importance Of Ios While Dealing With The Us Consumers

By Author: Jennifer Lewis
Total Articles: 304

In the first three months of 2013, Android managed to capture around 65 percent of the global market in smart phone sales. However, if app sales and downloads are taken into consideration, iOS apps have been dominating the mobile application markets. If compared to each other on a global basis, Apple iOS has managed to gain a comfortable lead on Google play in terms of downloads and revenue sharing in the last two quarters of this year. According to App Annie's Market Research Report for the first quarter of 2013, America stands at third position in terms of using Google play. Google play downloads are 90 percent of the iOS App store downloads from January-March 2013. However, iOS app store generated 2.5 times more revenue than Google drive. These figures do not take the credibility of the Android apps that they are influencing the consumers. While shifting your focus from popularity to generating revenue, iOS apps have a clear and distinct advantage over all its competitors. This gets even stronger, if the targeted audience is the US people.

The users of iPhones and iPads are the apparent reason for this shift of the revenue radar towards the iOS apps. In general, smart phones running on Android are built to create value for money kind of products. However, the customer base of Apple is a loyal quality driven and willing-to-pay kind of. This is the biggest reason that eventually makes these companies dissimilar from each other. The iOS is a very advanced platform used by apple and app developers adore it very much. It gives numerous opportunities to create apps that can influence customers and play a significant role in determining the success of an OS. It has numerous features like the dynamic UI, multitasking background data integration, commercial customization of the private data sharing and others that were never found in any operating system until now. The upcoming version of Apple's revolutionary OS, iOS 7 is expected to make life even harder for apps running on Android. Apple is known for its hype creating strategy, which is used for bullying the competitors and make them run wild in search of solutions to compete with Apple. From the commercial point of view, it is estimated that the graphs will continue to grow toward iOS for years to come.

A Report says that only 10 percent paid apps are used in smart phones across the globe compared to devices using freely available apps. It requires a very sharp intelligence to think towards monetizing, if you are preparing to invest in an industry with such a small market share. For businesses looking to target mobile users in the US, what could be the better option that to select an iPhone and an iOS app to market its business. The same report further says that Android may be scoring over the markets in terms of smart phone sales but this is a fact that most merchandisers use Apple's iOS and trust it for their professional purposes.

At Copper Mobile, we specialize in building enterprise iOS apps and offering a huge bundle of services to our clients. We dedicate all our attention in providing excellent business models and meet each requirement of every business owner. We work on providing solutions for diverse fields like enterprise, healthcare management, financial sector, services sector etc. We make sure that all our efforts are channelized towards one single goal i.e. to increase the revenue of our clients.

One of the leading iPad app developers with experience of working on cross platform mobile app development. The iPhone application development Dallas firm has worked for Cisco, Cienna, and Verizon & partnered with Samsung to help the organization take mobility to next level.

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