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What To Expect From Your Local Seo Consultant

By Expert Author: George Mercado

Many businesses have shifted their attention to local SEO optimization services. Have you ever wondered why?

Without a doubt, you may have read countless columns and articles about how a local SEO consultant doubled e-commerce revenue for clients by focusing on user intent. However, these write-ups do not go deep into the inner workings of SEO. Since going all out on these SEO tips is just like sharing the tricks of their trade to the entire World Wide Web, honestly, you can’t blame the writers. Fortunately, we at Blueprint Solutions have come up with countless unrivaled ideas, that we are willing and, not to mention, confident enough to share with you these SEO tips that you could apply in your own work.

What to Expect from Your Local SEO Consultant – like every consultant, most are contacted late in the web development process, well after the information architecture and URL structure have been decided upon. In most cases, the site is almost ready for launching at this point – or, in some instances, already launched. If so, it’s one tough job to work on. Content has been made. Product catalogs have been introduced. Search engine ‘spiders’ have made its way and indexed the site. Potential buyers are arriving. In addition, the internal structure – from an SEO point of view – is in disarray.

Without a proper URL structure, your internal pages are fighting each other rather than working together to strengthen the overall site. Duplicate content glitches run amuck due to URL parameters, session IDs, and printer- or mobile- friendly versions. Advanced filtering and search functions, intended to improve user experience, basically end up adding to this problem.

In general, a business owner hires a web development company to come up with a design, implement and code special functions, and launch the finished site – all long before the project itself has been fully completed. Things then go in different routes. And at a certain stage in the process, they decide to call in a local SEO consultant to whiz in some “magic.” They’ve heard that SEO is proven to be effective at driving more traffic and want to try “every single bit” that may help.

Being already frustrating for an SEO consultant, this is probably one of the most challenging situations to steer away from for local SEO for business. As a valuable tip, don’t call your local SEO consultant in too late. Lots of adjustments and re-coding are needed. Even then, some online stores won’t be able to meet the market’s demands without a total revamp of the website. This, of course, is time consuming and very expensive.

If you’re planning to have your own website, always have your web designer, information architect and SEO consultant working together on a common goal from the very start. Both designers and content developers should be familiar with the pitfalls of related issues. If done effectively, the results will actually surprise you. Have a more productive, better-optimized website that is easy for soon-to-be buyers to use. What else do you expect from your Local SEO Consultant?

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