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Direct Response Copywriting Success Beginner's Guide To Writing Copy That Sells
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In order to sell to any market you need to get them to read listen or watch what you have to say.
Sounds simple, right? But most of us get it really wrong on our first go at writing copy.
The exception is usually the person who is in the market they are selling to, gets over their hang ups about selling and just lets rip... they usually craft winning copy right out of the gate. That provides a fantastic lesson on what you need to do to create copy that will sell to a given market.
3 Ways that you can be more successful crafting compelling sales copy for your audience
'Be Your Market'
Although it sounds like a Zen riddle from a master copywriter to an eager apprentice, beyond that it is the best advice. To understand your market, walk a mile in their shoes. Buy what they buy, watch what they watch, read what they read, go where they go.
If you aren't willing to go to that length to understand what they are going through then you have no hope of being able to convince them that you have an understanding of where they are and how you can help.
All the worse if you are a copywriter for hire. Charging clients and delivering substandard work because you are unwilling to do the work necessary to go and sell to that particular market.
Use The Product Yourself
Wherever possible use the product yourself. If it is a course, do the course... If it is a book, read it... Many times. Gene Schwartz was famous for reading books many times over, taking copious notes then finding new benefits that the author didn't realise the book could deliver.
If it is a nutritional supplement take it, follow the associated regimen. See how different it makes you feel. Anything else that will give you a visceral understanding of the transformation that the product can bring to your market. AS an aside that helps you achieve the other goal - be your market.
Best of all, nothing sells as well as a satisfied customer - which you should be after using the product and if you are not then the product you are selling needs some work.
What else has sold successfully to your market?
Look at what else has sold to the same customers, the problems it is solving and how it was sold. This can be a very good insight into your market and it can help you get a grasp of the emotional makeup of your market - remember, sales are made emotionally first and then justified with logic. You need both to make a sale.
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