123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Copywriting Master Class Turn Your Website Into A Lead Generation Machine

By Author: Kenneth Hall
Total Articles: 38

I often encounter clients and potential clients that have a website serving as a cost centre, rather than as a profit centre.
A website doesn't have to be 'cost' in your business, it can be a valuable asset - more is required to build the asset but the rewards pay for themself in the form of increased profits and new clients.
Step 1: Admit your website's job is to generate leads.
When you know your website's job is to generate leads then form can follow function. Now the website's job can be measured accurately - leads generated.
The people who know what a website that generates leads looks like are not the web developers and website specialists as you might expect. It is direct response marketers and direct response copywriters.
If you decide you need outside help to turn your website into a lead generation machine be very careful about what sort of outside help you get.
Step 2: Create the website so that everything is contributing to its goal
Everything not contributing to the goal of the website (to generate leads) works like an anchor preventing you from reaching that goal with 100% effectiveness.
If you want your website to generate leads it needs to be able to convert the traffic sent to it. This is like a one shot proposition. If the traffic comes and you don't capture their contact information then you are unlikely to ever get them to respond again - they are lost.
For the money, time and effort expended getting someone to your website be sure that everything is stacked in your favour.
The single most important element of converting traffic to leads is the quality of your copy. The better the sales message the more it will convert. That simple - this is vitally important to get the best copy you can to convert traffic into leads.
Step 3: Get the traffic there
Last but not least you need traffic. Some people try and do lead generation based on the philosophy that if they send enough traffic to a given website then they are all but guaranteed to generate enough leads. This is why I made the point of making traffic after conversion. Better conversion means a bigger return from a given amount of traffic.
The more leads you get the more sales you make, the more traffic you can afford. Converting the traffic is what counts.
As your conversion goes up the more traffic you can afford to get to your lead generating machine.

order custom essay

Total Views: 68Word Count: 411See All articles From Author

Education Articles

1. Know The Career Benefits Of Scrum Master Certification
Author: Multisoftsystems

2. Introduction Of Web Designing Course Tutorials
Author: Learn web designing course Bangalore, Infocampus i

3. What Will Study In Australia Cost For International Students From Nepal?
Author: aanandita kumari

4. 300-209 Study Guides
Author: rocky hughes

5. Mbbs In Russia
Author: pooja

6. Mbbs Service In Russia
Author: pooja

7. Take Your 3d Designing And Drafting Skills To A New Level Through Pdms Training
Author: Multisoft Virtual Academy

8. Malaysian Business Assignment Writers – Experts In Their Job
Author: Karen Wilson

9. 70-333 Exams Study Guides
Author: rocky hughes

10. Live Oracle Adf Online Training By Virtualnuggets
Author: vasu buddi

11. Web Design Composition Curriculum For 2017-2018
Author: Learn best web designing course Bangalore.Infocamp

12. Necessary Steps To Take While Hiring A Tax Agent
Author: Austin Loader

13. 4 Tips On How Parents Can Help Children To Improve In Study
Author: Hayden Bowden

14. Why Has The Australian Education A Global Focus Today?
Author: aanandita kumari

15. Develop Excellent Cloud Computing Skills By Availing Microsoft Windows Azure Training
Author: Multisoft

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: