123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Grammatical Mistakes Don't Sell

By Author: Adam Ross
Total Articles: 119

When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
E-mail is so quick and easy to write and send, that we don't give it the same attention as we would a printed letter. It's VERY important to make sure any communication you send to clients, customers, and prospects represents you only in the best light.
Now, if good grammar isn't your strength, no worries! I write and edit for a living, so this stuff is my bag. My point is that you should *check and double-check* all communications you send out, or you risk blowing your credibility.
Here are the five most common (and embarrassing) grammar mistakes I see in sales letters every day. And they're all for words that sound alike, as you'll see.
IT'S and ITS. it's - contraction for "it is." "It's really beautiful outside today." its - possessive, something belongs to "it." "Our company credits its new CEO for this year's successes." TIP: One of my grade school teachers taught me to remember that an "it" can't own anything, so it doesn't deserve an apostrophe as the possessive.
AFFECT and EFFECT. affect - to influence (always a VERB) "Your tardiness has affected the whole team!" effect - to bring about or execute (VERB), result (NOUN) "We'd like to effect this policy immediately." (verb) "Those legwarmers definitely lend your outfit an '80s effect." (noun) TIP: I relate the "a" in "affect" to the "a" in "action."
WHO'S and WHOSE. who's - contraction for "who is" "Jeff's the guy who's giving us a ride." whose - the possessive of "who." Something belongs to someone. " Whose notes are these?" TIP: Again, you're only using the apostrophe with the *contraction* (like in "it's").
YOU'RE and YOUR. you're - contraction for "you are" 'You're really asking for a raise?' your - the possessive of "you." Something belongs to someone. "Mrs. Henley, your dog is digging in our yard again." TIP: And yet again, you're only using the apostrophe with the *contraction* (like in "it's").
THERE, THEIR and THEY'RE. there - use this spelling when you're talking about a place (literal or figurative). " Sit over there." "Stop right there." "I absolutely agree with you there." their - the possessive of "they." Something belongs to them. "She thinks the Joneses are so cool because of their new BMW." they're - contraction for "they are" "They're ready to quit their corporate jobs and go retire in Maine." TIP: And, once more folks, you're only using the apostrophe with the *contraction.* (See the pattern here?)
Okay, Got All That? : )
Now, if you can't memorize all these right away, don't worry! The idea is to realize what you DON'T know well, and have the sense to look it up when you're not sure.
In fact, why not print this e-mail and keep it handy?

job for writers

Total Views: 112Word Count: 503See All articles From Author

Education Articles

1. Preparation For Study Abroad Programs
Author: National Institute of Building Technology Nashik

2. Spark And Scala Training In Hyderabad
Author: joeconnors

3. Tips To Finish Ailet In Time
Author: vikas choudhary

4. Why Would You Opt For Diploma Courses After Graduation?
Author: Kunal Iyar

5. Web Development Tutorials For Beginners
Author: • A Real Time Software Training Institute 100% Gu

6. How Would You Choose The Best Institute For Executive Mba In India?
Author: Bhargav Himnshu

7. Understand All The Concepts Of Statistical Analysis System
Author: Multisofts

8. Life Is Best In The Engineering Colleges
Author: ponting brown

9. Photography Courses In Delhi
Author: eeraacademy

10. Introduction Of Jqueryui
Author: Learn web designing course in Bangalore.Infocampus

11. To Beat A Hacker, You Need To Think Like A Hacker
Author: Ceh

12. How To Choose A Quality Gmat Prep Course Online?
Author: Dhiraj Goverdhanam

13. Taking Autism Care Services For Autistic Individuals Are Very Important!
Author: The Lizard Centre

14. Online Learning - An Easy Way To Become An Oracle Certified Professional
Author: Atul Kumar

15. Aims Institutes: Catering To The Educational Needs In Bangalore
Author: Shoeb Mannur

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: