ALL >> Education >> View Article
Grammatical Mistakes Don't Sell
Total Articles: 119
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
E-mail is so quick and easy to write and send, that we don't give it the same attention as we would a printed letter. It's VERY important to make sure any communication you send to clients, customers, and prospects represents you only in the best light.
Now, if good grammar isn't your strength, no worries! I write and edit for a living, so this stuff is my bag. My point is that you should *check and double-check* all communications you send out, or you risk blowing your credibility.
Here are the five most common (and embarrassing) grammar mistakes I see in sales letters every day. And they're all for words that sound alike, as you'll see.
IT'S and ITS. it's - contraction for "it is." "It's really beautiful outside today." its - possessive, something belongs to "it." "Our company credits its new CEO for this year's successes." TIP: One of my grade school teachers taught me to remember that an "it" can't own anything, so it doesn't deserve an apostrophe as the possessive.
AFFECT and EFFECT. affect - to influence (always a VERB) "Your tardiness has affected the whole team!" effect - to bring about or execute (VERB), result (NOUN) "We'd like to effect this policy immediately." (verb) "Those legwarmers definitely lend your outfit an '80s effect." (noun) TIP: I relate the "a" in "affect" to the "a" in "action."
WHO'S and WHOSE. who's - contraction for "who is" "Jeff's the guy who's giving us a ride." whose - the possessive of "who." Something belongs to someone. " Whose notes are these?" TIP: Again, you're only using the apostrophe with the *contraction* (like in "it's").
YOU'RE and YOUR. you're - contraction for "you are" 'You're really asking for a raise?' your - the possessive of "you." Something belongs to someone. "Mrs. Henley, your dog is digging in our yard again." TIP: And yet again, you're only using the apostrophe with the *contraction* (like in "it's").
THERE, THEIR and THEY'RE. there - use this spelling when you're talking about a place (literal or figurative). " Sit over there." "Stop right there." "I absolutely agree with you there." their - the possessive of "they." Something belongs to them. "She thinks the Joneses are so cool because of their new BMW." they're - contraction for "they are" "They're ready to quit their corporate jobs and go retire in Maine." TIP: And, once more folks, you're only using the apostrophe with the *contraction.* (See the pattern here?)
Okay, Got All That? : )
Now, if you can't memorize all these right away, don't worry! The idea is to realize what you DON'T know well, and have the sense to look it up when you're not sure.
In fact, why not print this e-mail and keep it handy?
Education Articles1. Qtp Training
Author: SVR TECHNOLOGIES
2. Educating Your Children In The Right Process With An Effective Preschool Education
Author: Lyn Connolly
3. Oracle Fusion Financials Overview – All Need To Know!
4. Top 5 Advantages Of Distance Mba Learning
5. How To Choose The Best Computer Programming Training Course For You
6. Software Training Institutes In Bangalore
Author: first enquiry
7. Welcome To Bangladesh Medical College
Author: Jeson Roy
8. What Is Java And Why To Learn Java?
9. Why Should You Hire Us To Complete Your Online Assignments
Author: Mark Giaccone
10. Benefits Of Aws Certification
Author: Amit Novelvista
11. Digital Marketing Course Training Center In Hyderabad With Google Cert
Author: NIDM Hyderabad
12. Swift: A New Programming Language Developed By Apple
13. How To Stay Committed In An Online Course
Author: Tom Greenfield
14. Top 4 Reasons To Choose Data Science Training
15. Enhance The Possibility Of Reaching Wide Group Of Audience
Author: Mrs. Manushree Soni