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Should You Hire A Full Service Creative Agency?
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Freelancer Vs Creative Agency
You may have been running your business for quite a long time and you know it like the back of your hand. But if you are planning for a complete re-branding campaign or thinking of going for a new business card then it will be difficult for you to get the big picture. You have to think about the logo, colour scheme etc. There will be questions like whether the step that you are taking will make any difference to the image of your company or not. Only a marketing expert can guide and help you in this regard. Even if your requirement is small, it is wise to invest on a marketing professional because only then you stand to get a return on your investment.
So, who are the people who can help you out, and what are the options that you have in hand? A freelance marketer or graphic designer will be very eager to assist you. They might also be able to answer a couple of those questions that are bothering you and their charges will be definitely cheaper than a creative agency. But tasks like branding, planning, research, design and consultancy cannot be handled by a single person. You will have to engage a creative design agency. You can use the services of a freelancer but only for his/her specialty. If you allow freelancers to handle everything, your expenses will surely increase. This is because some of the elements of your project, which they cannot handle, will be outsourced to others.
Why Outsource to a Full Service Creative Agency
There are different types of creative agencies and differences vary in terms of shape, size and cost. A full service creative agency is your best option when it comes to outsourcing your marketing campaign and design requirements. It has wide skill set and manpower to handle all facets of creative design, production, market research, advertising and media buying etc. Most of the businesses do not support the idea of outsourcing only parts of their project but prefer to centralize all processes. It is like a one stop solution for them. A digital creative agency has a well rounded team of specialists who work in tandem to create optimized campaigns. Of course hiring a freelancer is a tempting choice but that is just because of lower costs. On the other hand, creative agencies though a bit expensive provide you with a wide range of benefits which mean a lot in the long run.
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