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Take Your Company To The Next Level With A Professional Web Copy Writer
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Advertising and media copy - especially when written for the web - is something that can take years of training to learn to produce properly. While some businesspeople may be lucky enough to have the background and skill necessary to take care of their own copy, most need to hire a professional when they're ready to get serious about taking their company's web presence to the next level. Here's how you can make a success of your own attempts to do so.
1. Double check references and reputation.
Even if you decide to go with a freelance web copy writer over a full-time employee, it's still important to treat the hiring process with the same degree of seriousness. Request complete resumes and extensive portfolios filled with work comparable to what you'd like to have done. Each professional web copy writer you might consider hiring will no doubt have his or her own voice, and one voice could certainly be a better fit for your company than another might be. Look for one that reflects your personal expectations. Also, be sure to ask for and follow up on references in order to get a better feel for what your working experience will be like.
2. Web-savvy knowledge is just as important as skill.
Someone could very well be a terrific copywriter, but not have the additional skills necessary to write copy intended for the web. A web copy writer worth their salt will not only have the writing chops necessary to get the job done, but they'll also know the ins and outs of how to get the copy found by the search engines, as well as how to make it appeal to today's typical web surfer. Ask potential hires about their experience with SEO, web-specific writing, and so forth. Ask to see examples of successfully completed projects.
3. Start with a trial-basis project.
These days, it's not at all uncommon for someone to hire a web copy writer on a trial basis right out of the gate. This gives both parties a good opportunity to decide whether or not this will be a mutually beneficial working relationship into the future. However, please note that professional etiquette dictates that you should never request your writer complete the trial project for free, although it may be acceptable to promise higher rates for future projects if all goes well.
4. Consider working with a large writing team.
Many of today's most serious web copy writers are choosing to affiliate themselves with top writing teams, as opposed to simply taking what they can get on their own. Writing teams give dedicated, serious writers a wonderful opportunity to receive regular assignments for good rates. They give clients the chance to connect with an entire team of reasonably priced professional services all at once. Best of all, the writers on a given team are going to be pre-evaluated for skill, work ethic, experience, and reliability beforehand, which can save you a fortune in time and energy. Look into hiring your next web copywriter via one of these teams today. You just might wind up feeling glad that you did!
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