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Learn The Best Uses For Copywriting And Make More Money
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As you probably know, even the great copywriters can be intimidated from time to time. In order to get a sales page just right, one of the better copywriters in the US rewrote a sales page 20 times or more. His client just didn't like it, so he was obliged to try again so many times. We are telling you this to motivate you, not to tell you copywriting is too difficult to try. You need to get better at writing, improving your knowledge every time you try.
Action is the last part of AIDA and nothing happens without the action you want your prospect to take. It is also very closely related to your own desires in terms of what you want your prospects and readers to do for you. The desired outcome doesn't have to be a sale; you can want people to opt-in. There is no way to force your prospects and readers to take action so finding success here is all about your copy. Actually, this is the easiest part of AIDA because it is where you can just come right out and tell your prospects what it is that you want. You probably already know about this: it is called the call to action. Depending upon your audience and your product, though, you might want to tone things down or even use separate copy. Don't just say "Buy Now!"; test some softer and less demanding types of copy too.
When it comes to sales copy and regular web content, both graphics and images play a huge role in your success. Even bad or inappropriate images is going to get attention and make your readers go slower. You aren't going to want people to do what you want them to do just because you used improper images. This is why you are going to want to use them, the attention they get and the way they make people slow down. Of course you do want to use relevant graphics, and you can support the copy if you use data. It's possible to use both graphs as well as data tables. And place them right next to the copy that talks about the data, if possible, or at least immediately following the discussion.
The use of "story" as a copywriting tool has become a legend and has made people billions of dollars throughout the years. You can put stories into your articles--into pretty much any kind of written content, really.
Videos have got their own sorts of content and are completely perfect mediums through which to use stories. The story you write needs to be based upon the product or service that you want people to buy or care about and it works best as a method for showing, not telling. Do not simply tell people that they need to upgrade their RAM because they will just ignore you. You'll help yourself more by telling the story of that software program you just purchased--the power it holds, the amount of things it is capable of achieving. The only problem you've got is that it doesn't run as well as you had hoped, there are stops and jitters, etc. But you figured out that you just needed some more RAM and, after installing it, that great software can do anything that you want it to do.
There is both an art and a science to website copywriting and it is how you use these things that determines the level of success you can reach. But always take your direction from the market you're writing or talking to in your copy. It is what will allow you to figure out what you need to know so that you can form a real connection.
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