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Seo Content Writing - In The Age Of The Penguin

By Expert Author: Dennis Russell

Content writing has always been a crucial aspect of website development and online marketing, but it is now more important than ever before. Even the most disinterested observer knows that Google has made sweeping changes to its search algorithm in the form of the newly released Penguin 2.0. While the reasons behind the changes are quite laudable, the immediate effect has been a drop in the rankings of millions of English language websites and the bouncing of many sites to the bottom of the rankings list, a position that is nothing short of Internet Purgatory.
Why All the Changes?
The point behind Google's radical new paradigm is to eliminate the vast plethora of spammed sites and plagiarized content clogging the Internet. The days of stuffing a site with shallow, cheap content and poor backlinks are long gone, and the rules of content writing have been changed forever.
What Does Penguin Do?
Google's Penguin protocols mean that sites engaging in dubious practices such as link farming, spamming, back linking to unrelated or poor-quality sites, and meaningless keyword stuffing are relegated to the lowest rankings. Other infractions would include negative SEO techniques such as Meta tag stuffing, embedding hidden text and links on sites, and using low-quality, keyword heavy gateway pages. In some cases, sites can even be banned from Google's search engine altogether, and it can be almost impossible to recover from such a harsh penalization.
Penguin 2.0 prioritizes well-researched, solid content writing over websites that focus on flashy displays at the expense of usable, informative content. The effect on content writers is that it forces them to produce unique, original material as opposed to simply spinning articles. This holds true for any type of site, so businesses focusing on selling products and services have to be as careful about the quality of their content as bloggers and information providers.
Content Counts
The overall effects of Google's radical new algorithm will be to reduce the number of pointless, useless sites that plague the Web and to level the playing field a bit more for online businesses and marketers. Online journalists, bloggers, and merchants no longer have to compete with sites backed by link farmers, article spinners, and spammers. Instead, they can concentrate on providing high-quality content writing.
In the early days of the Internet, every website, regardless of content, carried a certain amount of authority, solely due to the fact that it was part of the most magnificent technological revolution of the last century. However, Internet consumers have become more discerning about websites and their relative niche value. Consequently, websites that emphasize strong content writing and industry-relevant information are uniformly more appealing to visitors. If you can show that you know your business and industry well, people will be more willing to trust you. A site that is dynamic in its content offering also brings back repeat customers who will come to rely on that site not just for the products and service it offers, but for the level and quality of the information that it provides.
Make Penguin Work For You
While the new SEO protocols can be hard on some sites, it opens up the door for content writers to flex their creative and intellectual muscles. There is no stronger selling point than the authority and reliability that marks a knowledgeable website. Good content writing is the key to this, and the new Penguin algorithm stands ready to reward sites that follow their guidelines with high rankings. Given all of the benefits, there is really no reason to fear the new changes. Embrace them instead and watch your search engine rankings rise, along with your visitor numbers and sales figures.

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