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How To Improve Your Content Writing Skills In Four Simple Steps

By Expert Author: Ralph Brooks

Whether you have a small online business or simply a blog that you're currently trying to bring into the spotlight, it is essential to create and distribute truly meaningful, high-quality content that is relevant to your niche and considered useful by a larger number of readers. Believe it or not, many bloggers just let their words flow without actually following a plan, and without even thinking about the end purpose of their article.
Undoubtedly, this is the wrong way to do it. Are you worried that your posts might fail to deliver the desirable results? Here are a few ways in which you could easily polish your content writing skills by counting on verified, highly effective strategies embraced by the real pros in this line of work.
1. Extraordinary headlines are always a must-have
Without an appealing headline, your masterpiece will most likely pass unnoticed. If your title is dull and uninteresting, approximately 99% of your readers will simply skip it and start looking for other sources of information with a catchier title. Here's another valuable tip: When you are just about to elaborate an amazing title for your article, focus more on keywords that might actually be used regularly by your targeted audience, rather than fueling an unproductive obsession for SEO research.
2. Opt for a simple style and avoid jargon elements
Always write plainly, even when you're trying to explain some of the most complex concepts - and even if your post is addressed to a segment of public with an elevated level of knowledge. Opt for common words, and don't stuff your text with pretentious scientific terms if you have other alternatives at hand. Don't force your readers to Google half of the terms that you use in one phrase. They will always avoid such a time-consuming, laborious assignment and will simply start looking for another article on the same subject that is actually readable. David Dobbs, a reputable science journalist and active blogger, advises writers to "hunt down" jargon elements and "kill them," taking into account their negative impact on the end value of our texts. All in all, keep it simple and always think about the fact that even your 80-year-old grandmother should easily grasp the main idea of your content writing.
3. Add value to your text
We know that it is extremely important to count on effective SEO techniques to enhance the online visibility of your blog or online business. However, when it comes to keywords, always put quality over quantity. In other words, write for your readers, not for search engines. Add value to your text in a natural manner by addressing the needs of your visitors. Do you know why they like your posts? Do you know what makes them visit your page regularly? Try to find out and make sure your texts are informative and entertaining enough to prevent boredom. The best SEO practices won't be able to bring your webpage to the next level as long as its content writing is considered dull, useless, and unappealing by most readers.
4. Count on useful online tools to optimize your article
The much-appreciated creative freedom praised by most writers is what gets them in big trouble in most cases. Bloggers let the words flow without making sure that their texts are properly optimized in order to rank higher in search engine results. A WordPress SEO plugin can become the perfect answer to this problem, enabling you to determine the number of keywords, outbound links and characters in your headline, description and content, while also measuring the readability of your text. This is the perfect checklist for all writers, guaranteeing high-quality content pieces.

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