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Characteristics Of Great Web Copy Writers

By Expert Author: Joseph Hughes

A good web copy writer will be seasoned and have specific characteristics that will include the drive and ability to edit content properly while understanding the overall objective of the consumer. Below you will find a list of characteristics every great copy writer will possess.
1. Ability to Create Catchy Titles
A solid subject title should grab the attention of the reader. Skilled web copy writers understand this. The title must be interesting and convey energy. If you are selling a product, you will want to stray away from generic sounding titles. Boring titles won't engage the readers either. You need something with pop and panache. For example, consider a product that will repel raccoons. Instead of using a title such as "Great Raccoon Repellent", the writer will want to try something that will convey a solution, such as "How to Protect Your Garden from Pesky Raccoons".
2. Proper Research
It probably seems like a given, but thorough research on any topic is of the utmost importance to the integrity of the article and the best web copy writers will be crack shots at it. Even in the event a writer is an expert on a given topic, additional research should always be performed in the interests of fact checking and thoroughness. The best writers not only know how to turn up relevant information via standard search engine options, but they will double and triple check facts, as well as back up their claims with respected sources. Unusual or radical claims are especially important to back up with PR-quality resources that add meat and credibility to the article.
3. Engaging Voice
Good web copy writers are more than just skilled at creating structured, engaging content. They also have engaging voices that draw the reader in and make him take notice of your product or service. How this voice expresses itself may vary from writer to writer, but it should be warm and personal, making the reader feel like he's talking to an old friend. Some writers use creativity, humor, and wit to a copy article that will help engage the readers. Others will fall back on solid facts and case studies. Whatever a given writer's technique, the end result should always be the building of a rapport with the reader that helps convince him a given product is the answer to his prayers.
4. Strong Closing Skills
A good copy article will end with a strong close that restates the most important statements made within the rest of the article. The close should also call the reader to action and encourage them to actually act on the desires created by the sales pitch and possibly even provide a convenient link to make acting easy. The best web copy writers are especially good at the close, as they understand this is the most important part of a given sales article. The services of excellent web copy writers don't have to break the bank either. In fact, many of today's best writing teams offer services that are not only professional, but affordable as well. Look into your own options today!

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