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Selling Benefits And Money Back Guarantees For Web Copywriting Success

By Expert Author: Philip Johnson

Part of successful copywriting is to have a good offer that will make it easy for your prospects to say, "Yes!" This is a great way to alleviate some of the burden of getting people to buy something that doesn't exactly turn them on. Part of the copywriting process is getting people in front of an offer that is already what they want to get.
Copywriting on the internet is something that needs to be mastered by every individual who wants to sell online. There is a slight difference between writing copy on the internet, and writing sales copy offline. With offline copywriting, you will see that your conversion rates will increase.
In this lesson, I want to reveal to you some tips that will help you to boost your conversion rates by using little-known website copywriting techniques that are very effective. If you want to boost your sales without increasing the amount of money that you spend, then this lesson is for you. Here's the first website copywriting tip:
1) Sell benefits, not features
A benefit is something that will come as a major enhancement in the lives of your prospects. A feature is something that basically describes something about your product. It's in your best interest to sell and list as many benefits as possible to your prospect as possible. They are only interested in how your product will improve their lives.
There's a particular phrase that copywriters like to say and use, and it goes like this:
"What's In It For Me? (WIIFM)"
That's all your prospect is interested in. If you can tell and show them how your product will improve their lives and help them to achieve their goals (or solve a problem)... your chances at getting them to buy from you will greatly increase. Let's take a look at another website copywriting technique that you will want to implement:
2) Shift the risk
"Shifting the risk" simply means to offer a money back guarantee. But you can't use just any kind of money back guarantee... your guarantee has to be compelling and should be something that instantly resonates with your reader. And the wording of your guarantee has to be particular also.
Don't say, "There's a 30 day money back guarantee on this item"... say, "I take all the risk. Order now and get a full 12 months to test and try out my product. If you don't like it for any reason whatsoever, simply return it for a 100% refund." You will find generally that the longer the money back guarantee, the less refunds you will get.
These 2 copywriting strategies are strategies that you can use to boost your sales simply and easily. If you're seeing mediocre results from your sales letter, I'm confident that you can use these tips to improve your sales incredibly. Don't skimp on them... be sure to put them into use today.
There are many more copywriting strategies that you can use to increase conversion rates. Learn as much about them as possible so that you can achieve record sales - without spending a dime more on advertising.
Good luck with your copywriting efforts online.

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