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How To Choose An Os For Mobile Application Development

By Expert Author: Kelly Burby

How will you choose the OS when it comes to a mobile application development? Before you decide on the OS for your mobile app development, things like app type, competition, app development complexity, available resources and technology, customization requirement, monetization preference, security and need of brand creation can greatly affect your decision on choosing or leaving a particulate platform.

There are basically four mobile operating systems doing well in the present mobile market. These include Google's Android, Apple's iOS, RIM's BlackBerry and Microsoft Windows Phone. The whole game of mobile, application development and allied technologies is being played around these four mobile platforms.

There is a tough competition among operating systems and it certainly affects your decision on choosing a platform for your mobile application development. Two major players, which have almost defeated others, are Android and iOS. According to IDC's data of Q4 2012, Android today holds a market share of 70.1% while iOS just holds 21%. A half of all the apps downloaded in the first quarter were for Android, whereas iOS also had a considerable 40% share in market.

But in spite of more downloads, Android developers are not able to make big money. Here, iOS apps accounts for 74% of total online revenue earned in the first quarter of the current year. App type certainly affects your decision on choosing a mobile platform for your app development project. iOS is a recommended platform for the business-based application because more than 62% smartphone users are using iOS powered iPhone and iPad devices for their business requirements. On the other hand, more than 35% users are using their Android powered phones for business requirements.

But, if you are building a free game and want millions of downloads to it, the best platform is of course Android. If it is going to be a paid-only application, the recommended platform is iOS. It is because iOS powered devices are a bit expensive and generally owned by those users who can also afford credit card to pay for online things like a gaming application.

If you need heavy customization in your application, the advised operating system is Android. iOS involves several customization related complexities.

And the decision of choosing a platform is also affected by the market you intend to target. Android is the best OS if you want to target mass market. BlackBerry is still the best choice if you want to target executive community. If you want a quick, wide exposure to your app, the target platform is Windows Phone because it still has fewer apps to compete with.

But if you want an universal app, you must go for iOS. Regardless of the global availability of iPhones and iPads, they all are powered by a single version of iOS. But Android developers cannot assure that their apps will run on all the Android powered devices. Fragmentation a big nightmare for most Android developers.

Shubhangi Verma- working as professional technical content writer- For more information kindly visit our official website www.rapidsofttechnologies.com. For any queries call +1 516 515 9871 or email us at info@rapidsofttechnologies.com

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