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Advertising For Attorneys: Tips For Getting Your Name Out There
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It’s every attorney’s dream to achieve fame and recognition in the legal profession. The “rock stars” of the industry are household names: famous lawyers become pop culture icons just like actors or musicians, making the news, getting invited to talk shows, and even working with celebrities. It’s easy to assume that celebrity status in the industry is a matter of luck: just hang out your shingle, pass out your business cards to everyone you meet, and one day, someone might come to you with a case that puts your name on the map. The truth is, becoming famous in the legal industry is something you have to work towards: on the one hand, it’s not something you can expect will just drop in your lap, but on the other, it’s something anyone can achieve if they put in the effort.
The first step on the road to fame and recognition is advertising for attorneys. After all, how can you expect to become famous if no one knows who you are in the first place? Here are some tips for advertising for attorneys that will help you get your name on people’s minds:
1. Use the power of the Internet. The Internet is everywhere nowadays – not just on computers, but also smartphones, tablets, game consoles, and even TV sets. With devices in every home and every pocket in the country, it only makes sense use the Internet to promote yourself and your services. For one thing, unlike TV and radio ads, you don’t have a 30-second time limit on getting your audience’s attention and saying what you have to say: you can put as much information as you want on your website.
2. Drive traffic to your website. A great way to attract potential clients to your website is by using SEO (search engine optimization) techniques: by using the right keywords in your content, your website will show up in the top search results, ensuring that when people look to the Internet for legal services, they’ll find you first. If you’re not sure about implementing SEO on your own, don’t worry: you can hire Internet marketing experts to help.
3. Keep a blog. Writing articles about your practice is a good way to open up to your potential clients. People will be more likely to hire you if they feel they know you on a personal level. Informational articles are even better: they make it clear that you know what you’re talking about, and your potential clients will be eager to learn whatever they can from you.
4. Make use of press releases. Fame often starts at the local level. Keeping your local media informed about the latest goings-on at your practice through press releases can kickstart your rise to celebrity status while also promoting your services to people in your area.
5. Advertise through mainstream media. Despite the ubiquity of the Internet, TV still reigns supreme as the king of advertising media, with 97% of American households still relying on it for their information and entertainment. Don’t count radio advertising out, either: it may not have the same impact on audiences as television, but it still brings in clients. TV and radio advertising isn’t a silver bullet, though: if you’re careless with how and when you air your ads, you could end up spending more on advertising than you’ll make from it. A good place to start is identifying your target demographic – the people who are most likely to hire your services – and make sure you air your commercials during the times of day when they’ll be watching.
For best results with your advertising for attorneys efforts, you should hire an advertising agency that specializes in advertising for attorneys. The knowledge and expertise they provide can help you avoid costly mistakes and get the absolute most out of your advertising investment.
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