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What Are The Options For Color Business Cards?

By Expert Author: Vikram Kumar

Business cards contain our personal and business related information. They usually contain userís name and his or her company affiliation. It also contains personal information and contact details such as mailing address and telephone numbers. Sometimes it may contain information such as bank accounts and tax code of the individual. These cards are typically printed on special card stock. This card stock is usually coated to have a smooth texture and glossy finish. The old trend was to use black ink that naturally looked very prominent against a natural white glossy background. Professionally prepared business cards of today are not that simple and may contain many design elements. These design elements give a business card its visual beauty and also make it stand out in a group of cards.

If we look at our natural habits, we find that little importance is given to business cards. These cards are usually stuffed in wallets or thrown away in a drawer. We need them when we suddenly have the urge to find a person for a specific job and we remember that we met somewhere and exchanged business cards, only then we find the importance of these tiny pieces of card stock. These days, business cards are usually prepared using two different printing mechanisms.

Offset printing is the first mechanism. We use spot colors in offset printing. We can use as many colors as we want. Two color designs are very famous among people in which they use one color for text writing and the other for graphical objects representation such as company logos and color bleed lines. There are many spot colors available for choice. Some spot colors are even patented by companies as their sole proprietary colors. These colors infuse into the card because of a rubber pressing against the card stock. It is a costly method as rubber die needs to be prepared for a particular print on offset printers. Let us talk about the second mechanism of color business card printing. Digital printing is the new method available for printing business cards. These days, specific digital printers are available which excel in printing on thick card stocks such as business cards. The cost of digital prints is usually fixed per copy due to similar nature of printing and no required preparation. Batch printing can be used to decrease the cost of offset printing by making a lot of copies of business cards.

Some full color cards are also printed in presses that use a 4 color process of printing. These four colors are mixed by the printer in proper ratios to print any color on the card. These colors however do not produce the very fine finish of spot colors and are not useful for drawing very thin lines and letters as dotted patterns may appear. Spot colors are generally the preferred method for printing cards that have graphical detail in them such as extensive logos and artwork. There are some terms that are commonly used in printing color business cards. These are like 4/0 which means four color front and no color on the back of the business card. There are similarly 4/1 and 4/4 standards available which mean 4 front and 1 back color and 4 front and 4 back colors on the business card.


We have a resourceful website where all kinds of Color Business Cards are available. You can browse through the whole of our website and then order any card from our collection of Color Business Cards .

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