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Make Great Video Marketing With These Tips

By Expert Author: Leonel Ferrell

A good way to promote a business is through video marketing. You must first be able to do video marketing the right way, so learn what you can. In this article, we'll give you some excellent tips for video marketing to help your business thrive.

Video marketing shouldn't be scary. It is simple to create effective videos using only a quality camera and tripod. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

Avoid thinking your customers will watch videos longer than 20 minutes. When showing your viewers how a particular product works, then you can use up to the twenty-minute allotted time to showcase all the features. If you are just talking directly with your clients, stay under 10 minutes.

Screenshots of your business website can be used in the video. This will help viewers navigate your site. Screenshots also do great in how-to videos. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.

Make sure your videos remain focused and on topic. When you don't prepare it is easy to chase rabbits. Try to stick to a pre-written outline of your video. You will have greater success with video marketing if you make sure to stay on topic.

Create interesting content. Make sure your video can keep the viewers' attention. Millions of people visit YouTube every day, but people won't watch your video if it doesn't interest them. Spark your viewer's interest. Boring commercials will not do that. You can continually increase your traffic by always providing interesting videos.

Always carry a video camera when attending trade shows, conventions or other industry events. This will give you the opportunity to interview experts and/or document your experiences. If you are speaking at the event, have someone film your talk.

Your content submissions should be engaging as well as fresh. This will ensure viewer returns. Boring content does nothing except repel viewers, and that is not good for business. Leave your viewers waiting and wanting to see what you come up with next. The more interesting your content is, the more it will attract viewers.

A candid, honest appeal in the form of a video clip helps to forge a more personal relationship with your products and brand. A sneak peek in your office will give people a chance to see what really goes into getting them the best product possible. People will enjoy seeing a more personal, intimate side of your business.

A video isn't going to go all viral on YouTube by itself. It's important to give it some good marketing via social media, your own website and personal e mails. Obviously, you must make people aware of its existence before they can view it!

As you have just read, video marketing provides a handful of great results at a price you can afford. It is imperative that you are aware of the right things to do when it comes to video marketing. Make use of what you've learned here to find great success.

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