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What Are The Benefits To Using Video Marketing To Promote Your Online Business?

By Expert Author: Iona Rafael

Each day, the number of savvy online marketers who turn to video marketing to grow and promote their businesses increases. There are immeasurable benefits to using video marketing, which is one reason why so many webmasters are relying on it to bring targeted audiences to their blogs and sites every single day. Although videos previously did not find employment as marketing tools; today marketing by video is a growing trend. The ascent of such video sharing web sites as Metacafe, Youtube, etc. is the significant cause surrounding this.

These video distribution portals get millions and millions of visitors every day searching for specific information on various subjects, topics or researching about a particular product/service. You can take advantage of this popular tool and use these portals and technologies to get new visitors to your site and get more sales. Here, we will briefly outline some of the ways in which video marketing could be used to direct more targeted traffic to your site.

What really sets apart video marketing is that it has the power to go viral. Surely you've heard of videos that went viral and received thousands of hits simply because some people liked it. Word of mouth is a powerful device. If you create an interesting video about your product, some might post it on their Facebook page, Myspace areas, or Twitter account. These social network sites have massive numbers of users. Your site traffic will rapidly increase as your video undergoes the viral effect. The beauty of viral marketing is that the exposure you get is huge and at the same time it doesn't cost you anything. People who love your videos will work on "marketing" it and spreading the word. This is the most effective method for utilizing the video medium and experience enduring positive effects. This concept is catching on so much, in fact, that huge brand name companies, such as Coke, Pepsi, and Dell, are jumping on the bandwagon. But it's not just the big companies; even the small businesses are realizing this. Make your video enthralling, so that the consumer feels like they must share it, in order to make the world aware.

In terms of search engine optimization, the video marketing approach is advantageous because it helps avoid the repeat subject dilemma that comes with orthodox writing techniques. One of the main problems facing you when writing content is the fact you need to keep writing new articles from time to time to keep your backlinks growing, maintain your search engine rankings, and be sure you'll have repeat visitors for your website. Since search engines index videos differently, creating a video instead of writing article resolves the "duplicate content" matter. Put another way, you are not likely to get into hot water with Google for repeating yourself. This is a panacea for Internet businesses who are constantly concerned about running into trouble while trying to write top quality advertising material. However, with the use of videos, you will be able to bid this problem adieu. Video marketing is being hailed as the newest breakthrough in online advertising because the results have been astounding. The benefits that were discussed in this article are only a few important ones that were skimmed off the top; you should now have a great idea of why video marketing is a great idea for your business.

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