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Seo Services In Los Angeles And The Good And Bad Optimization Strategies
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SEO has changed a lot after the two major updates by Google were introduced a couple of years ago. Back then, all that search optimization entailed was to simply find a number of external links pointing to your website and you would have ranked high. Any body could do site engine optimization without even search engine marketing training.
There are good and bad tactics. The bad ones could get your site banned by Google and could also affect your brand. Computer savvy users can identify a website that uses the unethical tactics and this determines how they perceive the website. Some of the good strategies are well known but the right emphasis is not put on them.
One of the worst SEO Sacramento strategies you can ever employ is link farming. This involves exchanging links between a number of websites, such that each site has to reciprocate by linking back. These were the first tactics to be flagged by Penguin and Panda up dates and should be avoided.
Directories were once one of the best ways to get links back to your site. These involved writing articles and spinning them. Using this tactic it was easy to rank high by generating a lot of links. However, directories including article directories are no longer highly valued by search engines.
Another outdated strategy that people still use is blog comments. These links from comments used to be valuable in the pre Penguin and Panda days. However, Google now considers them to be a bad SEO tactic.
There are very good strategies you can use for your SEO Sacramento efforts. One of these is the use of video. Video is very valuable especially for product launches. You can easily rank with video on Google, especially if there are no videos which have already been ranked for that key word, something that happens often for non competitive keywords.
Info graphics are also very valuable for SEO. They provide valuable information in attractive graphics. The information is summarized in a way that a regular web visitor likes to view information. These images can be submitted into the relevant forums and good links can be pointed to your site.
If you want to do serious SEO professionally, you may want to take up Internet Marketing Training Strategies. You need to have good solid content and PR strategies that will help your site.
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