123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Finding Your Client's Business Problem Leads To Better Copy

By Author: Adam Ross
Total Articles: 123

WHAT'S THEIR PROBLEM?
How do you begin a dialogue with a prospect, be it in person, on your website or in print?
You talk about your client's business problem.
What IS your client's business problem?
Answering this question is the hardest part of marketing. What we all do instead, is focus on our solution, i.e. "what we do."
"We sell network management software."
"We are a business-oriented law firm."
"We trade commodities."
Worse still, we continue talking about ourselves: how many employees we have, how many years we have been in business, where our head office is.
Let's think again. Are you worried about the vulnerability of your IT systems today? Do you dread losing your information assets? Aha, our network management software has worked wonders for clients just like you.
Are you thinking of expanding your business? Do you know how to find an experienced team that knows your industry backwards and can deliver. Are you looking for a team that has done this kind of transaction for many years. A team with the best experience and knowledge of your industry in the country? We don't just deliver wordy legal contracts, we deliver cost-effective business solutions.
Do your clients want specialty products delivered in exactly the way your clients want to receive them, sometimes in custom format? We don't just trade commodities, we deliver service and quality every time, in just the way you want it.
Every good piece of marketing collateral starts by setting out the business problem. Because reading this, your client will say, "finally, someone who understands what I am struggling with." This is your "hook." The hook requires empathy. Later you will apply logic. i.e. why your service is the ideal fit for his problem.
How often do you put yourself in your clients' shoes and wonder what she struggles with? I've seen how hard this is with every client I have ever worked with (save one, he just needed a writer to set out his thoughts on paper.)
I have also seen how transformative it is to do this exercise. When you really understand what your clients' problem is, you also understand the nuances of your solution. Doing this work becomes an exercise in strategy. It helps you answer what you are about in the marketplace.
It positions you. "Positioning," means defining exactly who your ideal client is, what they really want and what you are really really good at. Position yourself correctly and you knock your competitors out of the game.
How important is it to begin your dialogue with your client's business problem. It is crucial. Good writing (and good talking) is good thinking.
Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY.

buy essay writer

Total Views: 107Word Count: 459See All articles From Author

Education Articles

1. Hpe0-s46 Free Demo Material
Author: Dennis Ng

2. Importance Of Ms Azure Online Training For Preparing For The Exam
Author: Multisoft Virtual Academy

3. Know The Benefits Of Sales Force App Builder Online Training
Author: Multisoft Virtual Academy

4. Ace-a1.2 Exam Dumps
Author: Dennis Ng

5. 5 Best Place For Doing Fashion Design
Author: Dinesh Gupta

6. 352-001 Exam Certification
Author: Dennis Ng

7. Korean Language
Author: Communiqua Language Training Institute

8. Pega Cssa Online Training By Pegagang
Author: PegaGang

9. Pega Cssa Online Training
Author: PegaGang

10. Benefits Of Different Ayurvedic Massage Therapy Techniques
Author: anil kumar

11. Best Python Training Institute In Bangalore With 100% Placements
Author: vaisakh

12. Best Data Science Training Institute In Bangalore With 100% Placements
Author: vaisakh

13. Best Spark Training Institute In Bangalore With 100% Placements
Author: vaisakh

14. Best Hadoop Training Institute In Bangalore With 100% Placements
Author: vaisakh kv

15. 200-710 Free Demo Practice Test Software
Author: Dennis Ng


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: