123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

Writing Copy For Voiceovers

By Author: Russell Foster
Total Articles: 39

As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.
Commericals: Radio and TV
Determine the purpose of the ad, e.g. drive traffic to a store, produce direct response inquiries, announce a grand opening, move end-of-season merchandise, etc.
Determine who your customer is and speak to that person one to one, and, ideally, present one main idea in the copy.
Use A.I.D.A.: Attention, Interest, Desire, Action. Get the listener's attention to the ad; get the listener interested in what you'e offering; get the listener to want to take some action on your offer; give the listener a means to act and urge that action.
Narrations (also called "Industrials")
For a video script, use the story board, if you have one, to guide the development of the script. This will help you time the voice over to the video' scenes.
For audio only, where no storyboard exists, do a rough outline. This will help you create a basic logical structure before you start writing. The result will be a script that flows much better for the narrator and the intended listener.
All Scripts
Leave room for "verbal white space." Just as a large block of densely printed copy is intimidating and difficult to read, a voice-over script that's crammed with copy is difficult to follow and understand. A good rule of thumb for 30-second radio or TV copy is eight lines down (double-spaced), 10 words across the page. For a slower, more intimate read, go with seven lines, 10 words across. The same idea applies for a briskly paced 60-second ad: 16 lines down, 10 words across. For a slower pace, 14 lines, 10 words across. This 60-second guideline is helpful in timing long-form scripts, too. Just count the pages and you have the total number of minutes.
Numbers are words, so be sure to consider them in your word count. A phone number, such as 1-860-291-9476, is eleven words. That's more than one entire line of copy! Try spelling out numbers as words to get a good handle on the actual length of your copy. For example:
1-860-291-9476,
when typed or written out, is
one-eight-six-oh, two-nine-one, nine-four-seven-six.
You can see how long the line really is when the numbers are spelled out. Then, after you're ready to print your final draft, convert the words back to numbers.
Write for the ear, not the eye. Construct short, conversational sentences, with natural breaks for taking a breath. This is especially helpful to narrators when they voice technical or medical copy, which contains large, complicated, and difficult-to-pronounce terms.
Read your copy out loud, just as you intend the voice talent to read it, and time it. Then adjust your copy accordingly for timing.
Try to write in the active voice, not passive voice. This is a passive construction: "When writing a script, be sure you're saying some exciting things, or else you'll be losing the attention of the listener." Instead, use the active voice, structured something like this: "When you write a script, say something exciting, or you'll lose the listener's attention." Active voice is more conversational and easier for the ear and mind to follow.

paper online

Total Views: 70Word Count: 556See All articles From Author

Education Articles

1. What Qualifications Are Important To Get Into The Nda Exam?
Author: Mahender

2. For Studying A Digital Marketing Course Or Join A Company As A Digital Marketing Trainee?
Author: digi

3. Looking For Day Care Near Manchester?
Author: Nichola Moss

4. Why Ux Is Not 100% Ui
Author: gyanguide

5. Best Digital Marketing Course In Delhi| Top Digital Marketing Institute In Delhi
Author: Gaurav Dubey

6. Led Lcd Tv Repairing Course In Delhi
Author: Mr. A

7. How You Should Analyse Your Mock Tests
Author: Kishor Rathod

8. Things To Keep In Mind For Ssc Cgl Descriptive Test 2018
Author: Tina sharma

9. The Best Among Ux And Ui Design
Author: Career LiftUp

10. 10 Non-traditional Nursing Jobs You Can Opt For
Author: John Noels

11. Advantages Of Child Care Centres In Eastern Creek
Author: Katherine Harris

12. Salesforce Career Path Made Simple
Author: Riley Louis

13. All About Managing Successful Program (msp) Training & Certification
Author: Olushola Ogunseitan

14. C Program
Author: karpagam s

15. How I Passed My Comptia Security+ Sy0-501 Exam In The First Attempt?
Author: Angela George

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: