ALL >> Education >> View Article
Super Adjectives Boost The Power Of Your Copy
Total Articles: 33
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.
Look at these examples to see what I mean:
Great Top for Hot Summer Days
When it's hot outside, this top will help keep you cool. Made of cool nylon, you'll love how it sheds moisture. Available in four pastel colors.
Perfect Tank Top for Hot Summer Days
When the temperatures are steamy outside, this tank will help keep you remarkably cool. Made of breathable 100% nylon, you'll love how it sheds moisture. Available in four spring-fresh colors.
See the difference? The latter paints a more vivid picture of the tank top than the former.
The Prestige Collection is a unique selection of ceiling fans available at Hastings Home Center. The Prestige Collection offers all the quality craftsmanship, and dependable performance, you expect from Hastings along with styles so pretty they take ceiling fans to the next level - and dress your home for any occasion.
The Prestige Collection is a distinctive selection of elegantly designed ceiling fans available exclusively at Hastings Home Center. The Prestige Collection offers all the expert craftsmanship, and whisper-quiet performance, you expect from Hastings. In addition, you get styles so stunning they take ceiling fans to the next level - and exceptionally dress your home for any occasion.
What's the difference? Why are the "afters" so much more powerful than the "befores"? Because compelling adjectives were used. Adjectives let the reader know more about the product and develop a connection with it. But boring ordinary adjectives aren't the answer. You need Super Adjectives to entice your readers. For example, instead of just "cool nylon," we say "breathable nylon." The colors aren't just "pastel colors," they are "spring-fresh" colors. When you read that, you begin to envision what the colors look like. They aren't deep, dark colors. They are delicate shades found during the springtime.
Instead of saying "a unique selection," we said "a distinctive selection." Rather than "quality craftsmanship," it's "expert craftsmanship." Not just "dependable performance," but "whisper-quiet performance."
Education Articles1. Insight Of The Key Benefits Of Corporate Training
2. Which Are The Best Engineering Courses In India 2017?
3. Essay On Drug Crime Investigation
Author: jackson bird
4. Dyslexia Software Ready For Windows 10s - Ghotit Dyslexia
5. Fishy Things That Nobody Told You About Tax Accountant In Rockdale
Author: Austin Loader
6. Digital Marketing Training Institute In Chandigarh, Mohali India
7. Sap Online Training By Learn It Training
Author: Learn IT Training, Hyderabad Based Online Training
8. Prepare Your Child With Summer Tutoring Programs
Author: TAS New York
9. Engineers Have The Ability To Change The World
Author: ponting brown
10. Which Are The Best Engineering And Architecture Courses In The Construction Industry?
11. Past Responsive Webdesign: Tomorrows Technology
Author: Learn web designing course Bangalore, Infocampus i
12. Explore, Learn, Construct & Grow With Cept University
Author: cept university
13. Best Advice You Could Ever Get About Taking Online Classes
Author: Benjamin Williams
14. Numerical Simulation Of Flow Ower Flat - Sloped Stepped Spillway
15. How To Improve Academic Performance: 5 Things You’re Forgetting To Do
Author: Todd Manning