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Understanding Crucial Factors Influencing Web Design

By Expert Author: Sims Creative

Web design is an integral part of the web development process. Design has evolved from being a measure of aesthetics to becoming a measure of web visitor conversion. This should be understand as not a case of slackening standards but a phenomenon that becomes all encompassing as it evolves. That is, web design which was largely only about appearance earlier today is also influenced by function. Reputed Leicester web design firms are known to consider all influencing factors, some of which are explained here.


If your website takes too long to load, you have lost the visitor. Waiting is not acceptable in the present time when it takes less than 20th of a second for a visitor to decide if he wants to stay on a page. A page that is loaded with graphic elements or with circuited link navigation is one of the main causes for delayed loading. Studies clearly show that sites which take less than one second to load see big growths in traffic. The page loading times are also important because the mean time spent on a site is just about 3 seconds. These point to only one thing- your website has to load really fast if it has to be competent. Even if pages achieve high page ranks, they would come down tumbling from their positions if they are not fast. Leicester web design firms are known for design fast sites.

Fonts and Color

These design elements have a huge bearing on site traffic growth. While the choice of color is largely subjective, light and dark colors have varying impact on traffic growth. Also, the predominant color on a page also affects traffic, with purple and green being recognized for fueling a positive growth while colors like red fueling a negative growth. It is established that using a special font kit can improve web traffic. These subtle design elements are missed by design experts if they are not assisted by insights from web traffic analysts. When you hire a website design Leicester firm to do handle design requirements, SEO/traffic analysts and linking experts are also roped in to work on the site development.

Outsourcing benefits

When web design is outsourced to a website design Leicester firm, huge costs savings are guaranteed without quality compromises. Though reputed firms serve many client accounts at any given time, each client is dedicated resources to ensure that the planned idea suits the website perfectly. Such firms also make your pages mobile friendly. Mobile phone usage has increased many-fold and ignoring the mobile user could prove very costly. Close to two-thirds people will never visit a web page if the site has poor mobile compatibility. Such alarming statistics call for intelligent page making ideas that would rule out the need for multiple websites for different platforms. Leicester firms are known to produce sites that are desktop and mobile friendly.

Simscreative is a one of the reputeddesign agency leicester. Looking for a professional seo consultant Leicester to increase your online sales? Visit for more info: http://simscreative.co.uk/

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