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Why You Should Write To Inform And Not To Sell
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Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you make.
It is true what they say about advertising. The average person needs to see the ad at least three to four times before the average person wants become curious. In some cases it takes a bit more than that.
For example, I could care less about what Mathew Lesko has to offer with his government grants book offer. I have seen the ad on television at least 50 times. You know how much that probably cost him to put an ad on television and to run it over and over again? How many times have you seen it? Have you bought the book yet?
After about the fiftieth time I started thinking about getting the book for myself. Not because I believe he has something in it valuable for me. I think that if you can get all that money he claims you can get, some one beside, the author would be saying something about it.
No, I started thinking about getting it, so that I could share the information with others for a fee less than what the book cost. I also though, what if there's a program in there that I can use, or someone else can use. I can share that information with that person for a fee. Perhaps, I can charge people to write the grants for an additional fee.
The point is that you want to give people as much information as possible as to why they should buy and try your product. I came up with the idea about the book due largely in part to that particular commercial. Because, prior to that commercial, I only though about my own use and not how I too may be able to capitalize off of buying his book.
What an article does that an ad does not is give the reader something to think about. If the article is interesting the reader will read the entire article. If the reader reads the entire article, you may have just sparked an interest to find out more.
Teaser articles are like cliffhangers. I may not want to go any further with it because it may just be another cliffhanger waiting for me and I really hate not knowing how it ends. What if time does not allow me to find out? I feel empty. Like a movie that ends where you don't know if the criminal gets caught or the hero got the girl.
Articles with a lot of fluff are like politicians that talk about each other and not the issues. We don't know where they stand if elected to office. It's hard to decide what to do. Generally, people don't go any further for fear of getting more of the same. Fluff.
Advertisements and testimonials serve a purpose, but they are not enough to convince us that we should buy because Joe Smoke of North Carolina liked it. Advertisements only serve as a reminder that we need to buy more toilet paper and the best advertiser gets our vote on which toilet paper to buy.
Articles are for selling an idea, a concept, or something unusual in the market. Just because you think it is great or you want it does not mean anyone else will.
I am currently looking to put together the best how to book on government, business and investing and I am looking for everyday people that have done it to write about it.
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