123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Subtle Emotion - The Key To Copy That Works

By Author: Roger Jenkins
Total Articles: 37

Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.
The Difference Between Subtle and Obvious Emotion
Confusing obvious and subtle emotion is a common mistake among copywriters. Let's say your copywriting client tells you his product should make the end user feel classy and sophisticated. He wants the copy you write to convey that message. What happens when writing with obvious emotion is this:
---------------------------------
Our silverware patterns will make you feel classy and sophisticated. They will decorate your table in an upscale manner so you and your guests will think you're in a fine-dining restaurant.
---------------------------------
Obvious emotion tells readers what they will think, see or feel. This approach is clumsy and awkward and rarely has the result the client is looking for. On the other hand, subtle emotion has a much greater appeal. Why? Because it deals with imagery. When you show people, rather than tell them, how they'll feel or what will happen after they buy your product or service, you evoke core emotions rather than shallow feelings. Here are several examples of subtle emotion at work:
---------------------------------
Graceful and elegant, these silverware patterns are sure to bring compliments from your guests. With an exceptional display of taste and style, you can adorn your table with distinctive stainless or sterling silverware that highlights every element of your table setting.
---------------------------------
As peaceful and charming as a Sunday afternoon on grandma's front porch, these metal gliders are recreations of the WWI originals. Rock the afternoon away with a big glass of lemonade and a little nostalgia wafting through the air like a gentle summer breeze.
---------------------------------
Spend lazy days and restful nights in this poster bed dreaming about romantic interludes. Finished with Gabon mahogany veneers, your bed has reed posts, a removable canopy frame and a louvered headboard reminiscent of a shuttered window.
---------------------------------
Do you see what's happening in the copy examples above? No one came right out and said, "Your table's gonna look real classy if you use our silverware," but the notion is there. From the description given, you pick up on the fact that this silver will do more than make your table look good. It will make you look good in front of your guests and give you a little boost of confidence due to all the compliments you'll receive.
The metal glider chair copy never said your blood pressure would be reduced as you sat on your porch de-stressing from a long, hard workweek, but that's the distinct impression you get from the copy, isn't it?
And the poster bed? Just the mention of the materials (Gabon mahogany, reed posts) and romantic interludes gives a feeling that this bed is something special, although the copy never actually says so.

buy dissertation

Total Views: 64Word Count: 504See All articles From Author

Education Articles

1. Hpe0-s46 Free Demo Material
Author: Dennis Ng

2. Importance Of Ms Azure Online Training For Preparing For The Exam
Author: Multisoft Virtual Academy

3. Know The Benefits Of Sales Force App Builder Online Training
Author: Multisoft Virtual Academy

4. Ace-a1.2 Exam Dumps
Author: Dennis Ng

5. 5 Best Place For Doing Fashion Design
Author: Dinesh Gupta

6. 352-001 Exam Certification
Author: Dennis Ng

7. Korean Language
Author: Communiqua Language Training Institute

8. Pega Cssa Online Training By Pegagang
Author: PegaGang

9. Pega Cssa Online Training
Author: PegaGang

10. Benefits Of Different Ayurvedic Massage Therapy Techniques
Author: anil kumar

11. Best Python Training Institute In Bangalore With 100% Placements
Author: vaisakh

12. Best Data Science Training Institute In Bangalore With 100% Placements
Author: vaisakh

13. Best Spark Training Institute In Bangalore With 100% Placements
Author: vaisakh

14. Best Hadoop Training Institute In Bangalore With 100% Placements
Author: vaisakh kv

15. 200-710 Free Demo Practice Test Software
Author: Dennis Ng


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: