123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

7 Steps You Must Take Before Writing A Word Of Copy!

By Author: Raymond Sanders
Total Articles: 33

Copywriting Checklist
Okay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.
The Critical Steps to Take Before Writing Your Sales Letter
One of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% - 70% of my time PREPARING to write copy. If you don't do your homework, the chances go up exponentially that your copy will fall flat on its face. Use this simple checklist to get you prepared for writing your own sales copy.
Use the product or service yourself. I wouldn't dream of writing copy about something I had never experienced. (If it's your product, you may want to let someone else test it, then interview her about her experience.) It's one of the fastest ways to get a complete understanding of its strengths and weaknesses.
Research your target market thoroughly. If you know anything about the way I help others write their own copy, you know about the "tarket" concept. Basically it goes like this. Segment your market down by age, income, marital status, etc. Then write out a detailed description of ONE PERSON in your target market - your "tarket".
When you write, speak only to that person.
Spy on the competitors. Make yourself a customer to your competition. Then study how they handle marketing and customer service from A to Z. Sign up for their ezines, study their websites, collect their direct marketing campaigns. Learn to think like they do.
Soon the differences between your company and theirs begin to reveal themselves. Your unique selling position pops its head out!
Anticipate objections by writing out the FAQs ahead of time. Put yourself in your customer's shoes and think like she does. What questions come up for her that would stop her from buying? Expect those frequently asked questions to come up and address them in your copy.
Identify the features and benefits. We already know people buy more on emotion than logic. So have a list of what your product or service does (features) and how each feature makes your customer's life better (benefits). The more you can stimulate an emotional response in your client with benefits, the deeper the connection goes.
Collect compelling stories from the client. Nothing pulls us in psychologically more than a good story. Humans are a storytelling society. It's in our genes. So give them what they want. Get the reader entranced by your copy with a hard hitting short story. Then connect it back to what you're selling.
Gather testimonials from happy customers. How often do you read a testimonial about how badly this product stunk? Not very often. Testimonials are designed to increase credibility. To put a face on people who have had success with your product. How it made them richer, happier, thinner. Let them speak for you. Your trust quotient goes way up!
If you follow each of these steps thoroughly BEFORE you sit down in front of a blank screen, you have all the elements you need for a successful sales letter. I know. I know. Putting the pieces to the puzzle together can be easier said than done. But no matter what your skill level is at today for writing copy, we all start from these same basic steps.

buy custom political history of u.s essay uk

Total Views: 119Word Count: 610See All articles From Author

Education Articles

1. Interior Design Course In Chennai
Author: Ajay

2. Software Testing Institute In Chennai
Author: Ganesh Kumar

3. I Owe My Success To The Top Engineering College; Jmit
Author: ponting brown

4. Pass Microsoft Dynamics 365 Mb6-895 Exam In First Attempt With Valid Mb6-895 Exam Questions
Author: Bella Henry

5. Study Mbbs In Ukraine- One-stop-place To Study Mbbs
Author: kamal sharma

6. Why 2013 Is The Year Of Php
Author: gyanguide

7. Best Web Designing Tools (2018)
Author: firstenquiry

8. Take The Help Of College Counseling For Getting Admission Abroad
Author: Michelle andre

9. Aspiring To Study Abroad? Take Up The Pte First Before Applying For Student Visa
Author: Mia Seal

10. Engineering In Artificial Intelligence
Author: Gaurav Peshkar

11. How Pmp Training Program Is Beneficial For Your Career?
Author: Multisoftsystems

12. Best Digital Marketing Course In Hyderabad
Author: sai bhargav

13. How Nbfc Companies In Mumbai Is Changing Things For Student Loan:
Author: Eduvanz provides low cost, smart loans to finance

14. Common Mistakes A Graphic Designer Must Always Avoid...
Author: pankaj singh

15. Career Scope In Animation
Author: Visual Media

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: