123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Creative Copywriting

By Expert Author: Steve Jenkins

There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative? Eventually the logic dawned on me: all copywriting is creative writing but not all creative writers can write decent ad copy. If you have never studied that particular branch of philosophy, it's like all roses are flowers but not all flowers are roses.
When I came to understand this difference, it explained for me the reason why I can write at length on any subject (stopping is the hard part) but tell me I need to write an advertisement and I go all bashful and tongue-tied. Give me a subject or, indeed, no subject at all -- just a blank page is sufficient to set me going and I'll hammer away at the keyboard until... Until when? Actually, I never really stop, just pause from time to time. Advertising copy is a different matter. I can sit for ages resisting the lure of the blank page if I know that what I need to do is copywriting to use for advertising.
This inability to write ad copy caused me problems because I wanted to advertise my home based business and various individual affiliate programmes. Plenty of pre-written ads come with most decent affiliate programmes and it is an easy matter to copy and paste these but I wanted to use fresh material instead of advertisements that everyone had seen a hundred times before. I blame my inability to write advertising copy on my upbringing: modesty and understatement were encouraged and boastfulness was the eleventh deadly sin. It seemed to me that writing advertisements for myself was akin to bragging.
Eventually, I overcame my distaste for self-proclamation and tried my hand at some copywriting. When I compared my efforts with the pre-written ads, it was obvious that something was absent. My advertisements were dull and flat, uninspired and uninspiring. Then I discovered the secret: copywriting is a craft not an art. It is has rules which need to be learnt and practised. A course of online copywriting lessons was not hard to come by. In fact, I ended up reading several such courses on the good old Information Highway.
Rules are fine, I have a good memory. Examples are not hard to come by and it was easy to make a collection of snippets from the copywriting courses. I learnt about the importance of writing an attention grabbing headline. I can manage that, there are plenty of examples to borrow. I got to grips with selecting buzz words such as amazing, customised, effortless, excellent and, the best one of all -- free. So far so good. Use sentence fragments -- not so keen on that idea but, when you think about it, that's how conversation goes in real life, so I'll do it. Sell the sizzle not the steak --yeah, I get it. Offer benefits, not features --yeah, yeah, I can do that.

thesis writing service

Total Views: 88Word Count: 545See All articles From Author

Education Articles

1. Different Kurser På Distans You Can Opt For In Sweden
Author: Arna Kulakarni

2. Sap Certified Technology Associate - C_e2e200_713 Text Exam
Author: Robert hoover

3. Logical Operations Cybersec Cfr-210 Practice Study Material
Author: James Stiles

4. Mit Institute Of Design: Shifting The Tide In Design Since 2006!
Author: Radhika Pawar

5. Arts Courses In Delhi
Author: Himanshu

6. Dell Networking Professional Dndns-200 Study Material
Author: James Stiles

7. Rational Urbancode Deploy C5050-062 Exam Praparation Question
Author: James Stiles

8. Ibm Security Qradar Siem C2150-614 Exam Practice Material
Author: James Stiles

9. Become More Acquainted With Matlab® System
Author: Multisoft Virtual Academy

10. Mva’s Msp Training Program Is The Gateway To Success
Author: Multisoft Virtual Academy

11. An Overview Of Istqb Certification:-features And Benefits
Author: Multisoft Virtual Academy

12. Because No One Else Can Be A Teacher Better Than You
Author: Multisoft Virtual Academy

13. Fundamentals For Luw C2090-615 Exam Preparation Material
Author: James Stiles

14. Cisco Ccna Certification And Career Path
Author: Anie Thomas

15. Avail Professional Assistance For Network Security Assignment Help
Author: myassignmentservices


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: