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Still Not Convinced That Facebook Fan Page Development Is The Way Forward For Your Company?

By Expert Author: Michael Bartlett

Social media is still growing and the latest figures show that one in four people worldwide log in to social networking sites regularly. But the name states the purpose – social media is for social purposes. Staying connected with friends, posting holiday snaps, indulging in a bit of gossip and organising nights out, that’s what social media is for right? Wrong. More and more social media or in this case, Facebook, is being used by business to gain new market share or consolidate existing market share. And the way they do this is by creating their very own Facebook Fan Page.
A Facebook fan page doesn’t exactly sound very business-like or professional but in reality a fan page on Facebook is a public profile page that is set up specifically to promote a business, blog, product and so on. When a Facebook user sees the fan page they can become a fan and then every update on that page will be sent to their news feed. In this way they can keep up to date with blogs, product releases, competitions and so on. In addition, a fan can link to other fans and share news, tips and information about the products that they love.
Still not convinced that Facebook fan page development is the way forward for your company? Then how about fans who market your product or service for you for nothing, simply because they love what you do? Facebook makes it very easy to share things with other people and great referrals are vital to the success of a business. The two combined can be a powerful tool in growing market share. Fans can be encouraged to post pictures and testimonials and create discussions which all help to make a buzz about the product, service or company that is being promoted.
Facebook fan page development for a business has another advantage. Creating a fan page will help with the overall page ranking of the main business website. Google likes strong backlinks and Facebook is one of the strongest back links available. In addition, Facebook encourages links from fan pages to websites and this can help to drive some of the vast amount of Facebook traffic out onto the websites that are linked via fan pages.
There are other, less obvious benefits of having a business fan page. Firstly, customer feedback is invaluable in helping a business to improve its products and services. After all, if you don’t know what your customers think about your latest widget design, how do you know it is doing the job that they bought it to do? Secondly, Facebook has inbuilt analytics that show exactly how visitors are using a fan page. They also show fan base demographics allowing smart businesses to target their fan page marketing accordingly. Thirdly, and best of all, it’s free. Yes, a Facebook fan page is absolutely free to set up.
A fan page is also fairly straightforward to set up, but time is money in business, and there is usually something more pressing that needs to be done before faffing around on Facebook. This is where your website designer comes in to play. With all of the graphics and information about your business already on their system, a good web design company will be able to create a fan page quickly and easily. My Web Designer is a web design company that offers Facebook Fan Page Development in Birmingham and the rest of the UK. Our experienced and enthusiastic team love the chance to get on to Facebook whenever they can.

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