123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Copywriter Trick Unveiled How To Write Better Copy Faster

By Author: Russell Foster
Total Articles: 39

"Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's Goethe
I'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I've been using it regularly again, I write circles around my former output times. The words are just at my fingertips.
How did I do it? (More importantly, how can you do it too?) Well, you probably already know you must have curiosity to become a good writer. Take your natural curiosity to the next level and become an avid observer.
When you're driving, look at the car next to you on the road. Pick up a can of beans in the grocery store. Check out your shampoo while in the shower. Notice the colors and smells. What qualities does it have that set it apart? What would make someone want to buy what you're looking at? You're surrounded with opportunity to sharpen your writing skills. It's easy.
Here's how --
Describe appearance of product
Identify Features (look for complementary and contrasting qualities)
Single Out Main Benefit
Create your Benefit Statement or Summary
Let your imagination go. This is only an exercise. If it were a real product, of course you'd do your research. But our goal isn't to actually sell this copy to a client. It's designed to open up and free your mind.
THE RULES:
You don't have to write down your observations. Just practice doing them. You'll be amazed at how quickly your writing improves.
Limit yourself to five minutes on each "product."
Brainstorm. Do NOT edit yourself until you're done.
Stop on time.
Here's a case in point. Today, I took Shadow, my border collie/chow mix, on a hike through the mountains. (I should say, he took me. If you've ever walked a trotting pony on a leash, you have an idea what it's like to walk Shadow.) So, while being drug behind my dog, I noticed pretty yellow weeds lining the path. I picked those to represent my "product" and played my copywriting game.
DESCRIBE APPEARANCE: butter -colored spray of petals, braided green stem, burst of color, gently moving with the breeze.
IDENTIFY FEATURES: soothing, calming, appealing color contrast to trees, heaviest around the path as though guiding hikers
SINGLE OUT MAIN BENEFIT: Rejuvenating
BENEFIT STATEMENT: "After hiking with these soothing butter-colored wildflowers lining the trail, you'll return rejuvenated and ready to face the day."
Maybe not award-winning copy, but with practice I'm sure I'll do better on our next walk.

essay service

Total Views: 79Word Count: 425See All articles From Author

Education Articles

1. Pick Ndt Inspection Training Courses For Exciting Career Opportunities
Author: pitekmnd prajapati

2. Expert Guidelines To Draft Sociology Dissertation Proposal With Ease
Author: Ava Smith

3. Oracle Adf Online Training - Virtualnuggets
Author: vasu buddi

4. Devops Online Training - Virtualnuggets
Author: vasubuddi

5. International Overseas Consultants
Author: Ashok vijay

6. Devalya Launches
Author: Devalya Education

7. Hpe6-a41 Coaching Kits
Author: Dennis Ng

8. Importance Of Getting Education From The Best Engineering College In Roorkee
Author: deepak arya

9. Most Versatile Branch Is Civil Engineeering In Roorkee
Author: deepak arya

10. Engineering - Not Only A Degree - But A Responsibility
Author: ponting brown

11. Best Mechanical Engineering College In Roorkee
Author: deepak arya

12. One Of The Best Engineering College In Roorkee
Author: deepak arya

13. Seeking Admission In Mba College In Roorkee – A Positive Step For Bright Future
Author: deepak arya

14. Become A Competent Forestry Graduate With B.sc. Forestry Colleges In Roorkee
Author: deepak arya

15. Engineering College In Roorkee To Make An Ardent Technology.
Author: deepak arya

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: