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What You Must Absolutely Avoid To Write Copy That Sells
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There are many ways and styles to write copy that sells but in order to make sure that you are on the right track, there are certainly things you must consciously avoid.
The following are what all copywriters need to avoid in order to even write a reasonable piece of copy that sells.
1. Not focusing on the reader or prospect.
Most people focus all their marketing efforts on telling others about themselves when they should really be focusing on the needs of the reader or prospect.
2. Trying to present a professional image.
Nothing is more important than your reader or prospect's needs and desires. You should always present yourself and your business professionally but do not get carried away trying to create an image.
3. Presenting features instead of benefits.
Having an endless list of features of your product or services does very little in selling if your reader or prospect do not see how these can make his or her life easier, better, saves him or her time, make more money or make them more comfortable.
4. Writing copy that is boring and not exciting.
Just who would like to read anything that is boring and dull, let alone sales copy that attempts to sell something? Sales copy should be written with lots of enthusiasm that would move people to take certain actions.
5. Not understanding the demographics of your target audience.
If you do not understand who, where from and the needs of your target audience, you cannot effectively communicate with them to sell them. Target your sales copy for a specific market.
6. Not giving a specific reason for your reader or prospect to take action.
Always include some kind of incentive or reason for your reader or prospect to take action on your offer immediately. Examples would be like an "Act Now" bonus, time sensitive offer, limited copies, etc. Not doing so might result in your reader or prospect putting your offer at the back of his or her mind and eventually forgetting it totally.
7. Not giving a guarantee that promises customer's satisfaction.
When you guarantee their satisfaction of your product or services, you take away his worries and concerns about your product and services. Assume your reader or prospect's risk so there would no risk on his or her part. Only then the likelihood of your reader or prospect buying from you becomes much higher. There's almost no reason to at least try out what you have to offer.
8. Not including testimonials.
Including testimonials of happy and satisfied customers of your product or services reassures your reader or prospect that what you have to offer is good. It also give them an impression that they can attain the same results as your happy and satisfied customers.
When you are writing a new sales copy for your product or services, always remember to check that you have not committed the mistakes listed above if you wish to better your conversion rates and make more people buy what you have to offer.
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