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Web Designing Canons That Search Engine Optimization Services Follow

By Expert Author: Gautam Punja

To get started on the series of jobs that go to make up what is known as search engine optimization, there should first and last be an excellent website. Though website requirements could vary a bit based on the product and the target market, the main web designing rules followed by search engine optimization services are basically the same. A good website should be, first of all, easily navigable and fully decipherable to both searching customers and search engine bots. Since the scanning methods and aesthetic preferences of human beings and search engines spiders vary, SEO services take care to accommodate the needs of both while designing a site.

For example, using flash on a website can be quite advantageous from certain perspectives. Videos, animations, and vector graphics appear better when flash is used so that if the product is described better with the aid of these, the use of flash would be beneficial for the site. However, back button on the screen does not work well when a site contains flash, and the site will take time to download. Further, search engines cannot read flash-based menu and images, and screen readers used by visually impaired people also cannot parse them. So a SEO services provider uses flash only where it is absolutely necessary. And when they use a flash menu, they add a text-linked menu to enable screen readers to decipher the menu and search engine bots to crawl through it without difficulty. SEO experts never use flash in objects like animated banners which serve only decorative purposes.

In the case of flash-based images, a descriptive text known as alternative text or alt text is added to the image to make it visible to screen readers and search engines. The use of alt text is mandatory for image-embedded text also, since only human eyes would otherwise be able to recognize that text. Search engine optimization services always try to incorporate the keyword into the alt text so far as it can be used to describe the image correctly, because keywords contained in alt text are valued positively by search engines.

An SEO services provider takes care to design a site in a way that once a user enters the site, he will have proper control over it. Visitors would resent a site that may lead them automatically to something that they do not wish to explore, or register their entry as a permission to send them newsletters or questionnaires. Site visitors can be informed about such offers but they should not be trapped into automatically agreeing to something just because they create an account on a site. Visitors should also not be treated to unnecessary animations or lectures the moment they enter a site. They must have the option to activate those things only if they wish to be entertained.

An ornate entry page, which will appeal to nothing other than visual aesthetics, is something that no search engine optimization services will design. Time is at a premium in today’s world and no one would like to be ushered into a site through an elaborate gateway which will only waste their time, however attractive it is. Instead, SEO experts typically design the entry page in such a way that it gives the visitor a clear picture of what the site is all about. The text and pictures on the entry page should be designed to convey to the customer, in however concise a way, that the site contains everything related to the keyword with which he has made the search. Otherwise the customer will leave the site posthaste.

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