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The Multiple Services That A Search Engine Optimization Company ProvidesBy Expert Author: Gautam Punja
The most obligatory SEO basics are identifying the keyword, creating web content around that keyword, and connecting the site to other good sites through backlinks. At least in the beginning, these were enough for the site to be picked up and displayed by search engines. However, because of the intense competition that websites now face, the services that an SEO company has to provide are much more than what it was once. Some of these additional services are listed below.
Organizing viral marketing campaigns for product promotion is one of the services provided by SEO companies. Viral marketing is the process by which people are made to pass on a marketing message to others through pictures, photos, video clips, text messages, or the like. In order to make people continue forwarding the message to another, there has to be some incentive for the participants. SEO experts manage such product promotion events creatively, by organizing contests, or offering monetary incentives like prizes, or just by uploading images or videos that arouse the curiosity of the people.
Protecting the brand image of a product, also known as online reputation management, is another service undertaken by a search engine optimization company. SEO service providers have tools with which they can continuously monitor the sales, publicity, and market fluctuations of the product, and the negative and positive feedback it gets. By constant monitoring, they will be able to counteract fast when negative criticism surfaces. When there is serious damage to the product image as a result of criticism, they will help you to reverse the trend by creating new web contents using a keyword unconnected to the earlier one, and by posting new blogs and articles created around the new keyword.
Because of the mushrooming of social media networks, product promotion through social media marketing has become an obligatory SEO service. Both the profile page and the fan page on Facebook, the network that is leading the social media revolution, can be used in many ways for showcasing a product. Facebook fan page has got a ‘fan box’ option through which a blog can be integrated to the fan page, and all these are expertly used by SEO specialists for promoting a product.
Twitter, the microblogging site through which messages spread like wildfire, is a very suitable medium for organizing contests, while certain others networks are quite useful for image-based marketing. SEO companies have ways and means for using all these networks as effective website marketing conduits. Bookmarking of sites and effective use of RSS feeds are also part of the services that SEO experts provide for social media optimization. Every SEO company will do creative writing in all its facets as part of SEO. Web content development, article writing, blogging, blog commenting, and tweeting require writing skills and SEO companies will always have at their disposal a team of writers who can produce good copies at short notice. Writing style will have to vary based on the propensities of the target market or the rules of the social network through which an idea is expressed, and SEO service providers will be adept at managing it.
SEO companies also do the job of directing traffic to a website through internet advertizing methods like PPC (pay-per-click) or CPA (cost-per-click). Optimizing press releases to suit target market requirements and participating in product discussion forums are some of the other services undertaken by SEO service providers.
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